UEFA's reach across all social media platforms has surged through the 10 million mark, with the official UEFA Champions League Facebook page passing 5.6 million fans recently.
Launched in January 2011, the official Facebook page of Europe's premier club competition has gone from strength to strength, with supporters receiving and interacting with news, photos, galleries, polls and live updates during matchweeks. The page provides a platform for fans around the world to share their views on the competition and engage with content on UEFA.com.
The UEFA Europa League page has also proved attractive, with over 1.5 million users interacting, and UEFA is nurturing flourishing communities with seven further Facebook pages dedicated to UEFA.com, UEFA Women's Champions League, UEFA Women's EURO, UEFA Training Ground, UEFA Futsal EURO, UEFA European Under-21 Championship and UEFA EURO 2012.
UEFA's reach is not confined to Facebook, with a successful and versatile Google+ page catering for more than 2.5 million. With news and photos from all competitions appealing to a global audience, it is the seventh most popular page on the platform.
The launch of official UEFA Champions League and UEFA Europa League Twitter accounts in August has added a further dimension to UEFA's social media coverage. @ChampionsLeague and @EuropaLeague have over 250,000 followers between them and deliver news, photos and live goal updates for every game, encouraging fans to get involved using #ChampionsLeague and #EuropaLeague.
The introduction of a new UEFA Champions League homepage on Twitter bringing together all the official club accounts is also an easy way for supporters to follow the competition.
@UEFAcom has all the other competitions and bases covered and continues to grow with 185,000 followers, while @TRAININGGROUND is dedicated to grassroots football in Europe. UEFA.com's network of reporters throughout the continent have also embraced social media, tweeting from press conferences, matches and offering a unique insight from their home countries.
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