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by UEFA - 12/02/2014

Konami to end partnership with UEFA

The 2018 UEFA Champions League final in Kyiv will mark the end of a very successful and fruitful 10-year partnership between Konami and the UEFA Champions League.

The UEFA Champions League offered the perfect media and activation platform for Konami and has been a key feature within its world-renowned Pro Evolution Soccer video game.

Commenting on the end of this long-standing partnership, Guy-Laurent Epstein, marketing director of UEFA Events SA, said: "Konami has been a strong licensing partner for the UEFA Champions League and UEFA Europa League, with our competition brand being heavily featured within the video game and as part of the popular Konami-organised UEFA Champions League e-sports tournaments’.

"It has been a very cooperative and mutually beneficial partnership. UEFA would like to thank Konami for its tremendous commitment and support to UEFA club competitions for the last decade and we look forward to continuing to work with Konami in the sphere of UEFA national team football."

Jonas Lygaard, senior director of brand & business development for Konami Digital Entertainment B.V. said: "The UEFA Champions League licence has given us a platform to create unique experiences and provide football fans from all over the world with an opportunity to enjoy this competition first-hand.

"This year, however, we will shift our focus into other areas. We will continue to explore alternative ways UEFA and Konami can continue to work together, as our relationship remains strong."

UEFA invites expressions of interests for UEFA EURO 2020 branded apparel, footwear and hardware licensing and supply rights

UEFA has the pleasure to announce that it will commence a commercial process on 1 May 2018 to request proposals for branded apparel, hardware and footwear licensing and supply rights for UEFA EURO 2020.

In order to receive information about the scope of rights available, interested parties must send an email by no later than 30 April 2018 to licensing@caa11.com.

The worldwide sales of the rights in relation to branded apparel, footwear and hardware for UEFA EURO 2020 will be carried out by the marketing agency CAA Eleven on UEFA's behalf.

UEFA launches commercial process for Women’s Football Official Automotive Partner

UEFA has the pleasure to announce it is inviting proposals for Official Automotive Partner for Women’s Football which will include all of our elite women’s competitions and our Together #WePlayStrong global marketing and media platform.

In order to receive further information about the scope of rights available, interested parties must send an email to leo.thompson@trmpartners.com  

The respective rights will apply for the 2018 – 2021 cycle for the following competitions and platforms:

• UEFA Women’s Champions League Final 2019-2021
• UEFA European Women’s Under-17 Championship 2019-2021
• UEFA European Women’s Under-19 Championship 2019-2021
• Together #WePlayStrong

The worldwide sales of all rights in relation to UEFA Women’s Football will be carried out by the sponsorship agency TRM Partners on UEFA's behalf.

UEFA launches commercial process for Women’s Football Official Soft Drink Partner

UEFA has the pleasure to announce it is inviting proposals for Official Soft Drink Partner for Women’s Football which will include all of our elite women’s competitions and our Together #WePlayStrong global marketing and media platform.

In order to receive further information about the scope of rights available, interested parties must send an email to leo.thompson@trmpartners.com  
 
The respective rights will apply for the 2018 – 2021 cycle for the following competitions and platforms:

• UEFA European Women’s Football Championship 2021
• UEFA Women’s Champions League Final 2019-2021
• UEFA European Women’s Under-17 Championship 2019-2021
• UEFA European Women’s Under-19 Championship 2019-2021
• Together #WePlayStrong  global marketing platform

The worldwide sales of all rights in relation to UEFA Women’s Football will be carried out by the sponsorship agency TRM Partners on UEFA's behalf.

Invitation to Express Interest Corporate Hospitality Sales Agent – United Kingdom

UEFA EURO 2020™ will be held in twelve (12) host cities across Europe in June and July 2020. UEFA, together with any of its subsidiaries, wishes to select a company(ies) to act as its sales agent(s) for the UEFA EURO 2020™ official corporate hospitality programme in the United Kingdom. For such purposes, UEFA intends to issue a request for proposal (“RFP”).

The Selection Process

The process for the selection of a company(ies) to act as UEFA’s sales agent(s) for the UEFA EURO 2020™ official corporate hospitality programme in the United Kingdom, as currently planned, is divided into two-phases:

  • Phase 1 – Invitation to Express Interest: the initial, pre-RFP phase during which UEFA collects information regarding the candidate(s) based on which it evaluates eligibility of such candidate(s) to participate in Phase 2;
  • Phase 2 – The RFP: the RFP process for the selected candidate(s) and/or any other entities invited by UEFA, during which UEFA will evaluate proposals and subsequently select and appoint a qualified company to provide the required services for UEFA EURO 2020™.

All participants in the RFP will receive the RFP document, which will set forth all applicable terms and conditions for the RFP.  To give each candidate(s) an overview of the timing and further proceedings, UEFA has put into place the following RFP process plan (which may be subject to change at any time, as deemed necessary by UEFA):

  • Publication of this invitation to express interest - 29.03.2018
  • Candidate(s) express interest - 16.04.2018
  • Selected entity(ies) receive the RFP document - 20.04.2018
  • Selected entity(ies) submit their offer - 07.05.2018
  • Evaluation and selection of successful candidate - June 2018

Submissions of Expression of Interest

In order to be considered eligible to participate in the RFP, interested candidate(s) shall respond to this ITEI by submitting the relevant information and documentation as set out below.

Candidate(s) shall submit to UEFA an official letter, on headed notepaper and in English (the “Letter”) expressing their interest in participating in the RFP process and requesting the RFP document, no later than on 16 April 2018. The Letter shall include the following supporting information:

  • Full details of the return address and contact person for all matters in connection with this ITEI;
  • All of the information/documents (in English) required in Section 4 below entitled "Required information and documentation"; and
  • The "Statement of Undertaking" in the form provided in Appendix 1 below, duly signed by an authorised representative.

The Letter with all supporting information and documentation must be sent by email to the following addresses by no later than 17.00 CEST on 16 April 2018 to: hospitalityrfp@uefa.ch

For general queries, please contact:
Magdalena Mazany
Magdalena.mazany@uefa.ch
+41 22 707 26 12

Incomplete submissions which do not include all of the above information and/or documentation will be rejected by UEFA. Upon receipt of the Letter with all required supporting information and documentation, UEFA shall determine, at its sole discretion, if it requires further information/documentation or clarification from any or all of the candidate(s).

In such cases, UEFA reserves the right to contact the relevant candidate accordingly and to request that they provide such additional information/documentation.

UEFA, at its sole discretion, will decide which candidate(s) are qualified to participate in the RFP process and such qualified candidate(s) will receive the RFP document. Unsuccessful candidate(s) will be informed accordingly and UEFA shall not be obliged to give any reason for its selection or rejection.

For more information, please refer to this document.

2018-2022 UEFA National Team Competitions – sponsorship rights opportunities for companies
 
UEFA has announced that it is giving interested parties the opportunity to become commercial partners of UEFA’s National Team Football Programme 2018-2022, including UEFA EURO 2020, in the following categories:

• Retail (on-line and / or brick and mortar)
• Pharmaceutical / Healthcare / Personal Hygiene

nterested parties in these (or other) categories, and not already in discussion with CAA11, should contact sponsorship@caa11.com or Lars Bretscher or Sean O’Reilly at CAA11 on +41 22 308 5151 by no later than 14 April 2018.
 
The worldwide sales of all UEFA National Team Football competitions during the period 2018-2022 is being carried out exclusively by CAA11 on UEFA’s behalf.

UEFA launches commercial process for national team competition patches 2018-2022

UEFA has the pleasure to announce it is inviting proposals for competition patches licensing and supply rights for national team competitions (as defined below).

In order to receive further information about the scope of rights available, interested parties must send an email no later than 30 March 2018 to licensing@caa11.com.
 
The respective rights will apply for the 2018 – 2022 cycle for the following competitions:

• UEFA European Championship 2020
• UEFA Nations League 2018 and 2020
• UEFA Nations League Final 2019 and 2021
• UEFA European Under-21 Championship 2019 and 2021
• UEFA European Women’s Football Championship 2021
• UEFA European Qualifiers
• UEFA European Futsal Championship 2022

The worldwide sales of all the right in relation to UEFA national team competition patches will be carried out by the marketing agency CAA Eleven on UEFA's behalf.

Kia Motors and UEFA celebrate UEFA Europa League sponsorship agreement

Following the recent announcement that UEFA has signed a three-year agreement with one of its long-standing partners, Kia Motors, to become an Official Partner of the UEFA Europa League, representatives from both organisations gathered today in Geneva to celebrate and inaugurate the new partnership.

Kia Motors sponsorship of one of UEFA’s most prestigious European club football competitions will commence in time for the start of the 2018/19 season and run through to, and include, the UEFA Europa League final in 2021.

The special partnership inauguration event, held during the staging of the prestigious Geneva Motor Show was attended by members of the media, representatives from Kia Motors and UEFA and by former Argentina international footballer Hernan Crespo.

“We are soon to embark on our first full season in partnership with Kia Motors for the UEFA Europa League which is the largest professional club football competition in Europe, with 28 member associations represented in the group stage this season. The competition also features football players from every corner of the world, so we are looking forward to working together with Kia to build mass fan engagement,” said Peter Willems, Head of Marketing Activities & Sponsorship at UEFA Events SA.

“Together we will harness the power to surprise, by creating the first global UEFA Europe League Trophy Tour presented by Kia, which will be a fantastic opportunity to promote the competition and Kia’s core brand values. Each season the competition reaches a television audience of one billion viewers, 45% of which live outside of Europe, so we value partners such as Kia Motors that have such a great reach. Today we officially welcome Kia Motors into the UEFA Europa League commercial partner family for the 2018-2021 cycle and look forward to working together to promote the competition,.” Willems added.

Yong-Won Cho, Senior Vice President and Chief Marketing Officer at Kia Motors Corporation said: “This partnership inauguration ceremony celebrates the start of a new and exciting era for Kia Motors and UEFA. We are excited to become an Official Partner of the UEFA Europa League for the next three seasons, continuing our long-established link with the most popular sport, not just in Europe but around the world. The UEFA Europa League presents us with the perfect platform from which to engage more closely with fans all over the globe, and enhancing Kia’s visibility as an exciting, dynamic brand for the young-at-heart.”

UEFA Ambassador and football legend Hernan Crespo added: “I am a huge fan of the UEFA Europa League. I have fantastic memories of playing in the competition and even lifting the iconic trophy in 1999 with Parma FC. The competition goes from strength to strength and now with the support of Kia Motors, this is something that can only continue to accelerate. I wish every success to Kia Motors and to UEFA at the start of this fantastic partnership.”

The UEFA Europa League 2018/19 season commences on 20 September 2018. The final will be held at the Olympic Stadium in Baku, Azerbaijan on 29 May 2019.

Kia Motors becomes the third Official Partner of the 2018-21 UEFA Europa League joining alongside Amstel and Enterprise Rent-A-Car who both recently announced renewals of their sponsorship of the competition.

Gazprom renews UEFA Champions League partnership

UEFA is pleased to announce the extension of Gazprom's partnership of the UEFA Champions League for the 2018-21 cycle, continuing its relationship with the energy company which began in 2012. The agreement also includes sponsorship rights for the UEFA Super Cup in 2018, 2019 and 2020.

As an official partner of Europe's premier club competition, Gazprom will continue to utilise its association with the UEFA Champions League to bring fans closer to the game and cement its position as a key supporter of European football.

Commenting on the agreement, Guy-Laurent Epstein, UEFA Events SA Marketing Director, said:

"Gazprom has been a valued partner of the UEFA Champions League since we joined forces in 2012, and we are delighted that we will be continuing our relationship for another three seasons.

"Not only is Gazprom a leader in its field, it also has a long heritage in football. We look forward to developing our relationship as we enter a new UEFA Champions League cycle."

This is the sixth partnership announcement for the 2018-21 sponsorship sales process for the UEFA Champions League, with Heineken, Nissan, PepsiCo and Mastercard signing new deals, while Santander has joined as a new partner. The worldwide sales of all UEFA club competition sponsorship rights are being carried out by TEAM Marketing AG on UEFA’s behalf.

Note to the editors:

UEFA Events SA is a wholly owned subsidiary of UEFA, created to manage and handle the European football governing body's commercial and event operations.

TEAM Marketing is currently in the market seeking sponsors for the next cycle for the UEFA Champions League and UEFA Europa League.

2018-21 UEFA club competition licensing rights sales

UEFA has the pleasure to announce that it is inviting proposals for a number of product Licensing categories for its club competitions.  Proposals are invited from suitably qualified suppliers, ideally with experience working with sports organisations, in relation to creating UEFA club competition branded products for the following categories:

• White Label Watch (no manufacturer branding on product)
• Sunglasses
• Confectionery
• 3D printed figurines of football players who have won a UEFA competition
• Luggage and Leather Goods
• Headphones

UEFA has appointed TEAM Marketing AG as its exclusive marketing agency for the exploitation of certain media and commercial rights relating to Club Competitions. The agency is responsible, on behalf of UEFA, for overseeing the bidding process with regards to their respective competitions, and will be the point of contact for all bidders in relation to all requests for further information, comments, questions and submissions, and in relation to any subsequent contractual negotiations.

The respective rights will apply for the 2018 – 2021 cycle.

The UEFA Club Competitions are:
• UEFA Champions League
• UEFA Europa League
• UEFA Super Cup
• UEFA Youth League
• UEFA Futsal Cup

In order to receive further information about the individual packages of licensing rights available, interested parties must either send an email to licensing@team.ch or contact Daniel Hammond, Senior Licensing and Promotions Manager at TEAM Marketing (+41 41 368 1751) no later than Friday, 02 March 2018.

Prospective bidders are requested to include the following initial information in their e-mail:
- Company name;
- Details of any similar licences held;
- The packages and competitions the supplier is interested in bidding for.

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