Kia Motors becomes Official Partner of the UEFA Europa League

Automotive company signs multi-year agreement to sponsor the UEFA Europa League

KIA Motors signs multi-year agreement to sponsor the UEFA Europa League
KIA Motors signs multi-year agreement to sponsor the UEFA Europa League ©Sportsfile

UEFA has announced one of its long-standing partners, Kia Motors, has signed a 3-year agreement to become an Official Partner of the UEFA Europa League. Their sponsorship of one of UEFA’s most prestigious European club football competitions will commence in time for the start of the 2018/19 season and run through to, and include, the UEFA Europa League final in 2021.

The UEFA Europa League involves clubs from 55 national associations from across Europe and each season attracts a global cumulative TV audience of 980 million across all programming. As the world’s largest professional club football competition, this partnership will provide Kia Motors with an opportunity to increase their global brand awareness, to build consumer loyalty and to engage with automotive dealers across Europe. 

In addition, Kia Motors will work together with UEFA to create the first UEFA Europa League Trophy Tour. This will give fans across the world the chance to see the prestigious trophy and meet some of the legends of the game. As one of a select number of sponsors of the competition, Kia Motors will also gain maximum exposure through the assets they receive, both on and off the field of play, to enable them to reach a global consumer audience.

Commenting on the announcement, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said:
“We have a strong relationship already with Kia Motors and look forward to further enhancing this partnership within the UEFA Europa League. We will work together to build fan engagement across Europe and beyond and we are thrilled to create the first global Trophy Tour, allowing fans around the world to meet legends of the competition and see the trophy in their own country. With a brand such as Kia within our partner programme, we see the UEFA Europa League going from strength-to-strength and anticipate an exciting three years working together.”

Tae Hyun (Thomas) Oh, Executive Vice President and Chief Operating Officer at Kia Motors Corporation, commented:

“We are incredibly excited to continue to work with UEFA in sharing the values, commitment and passion for the sport of football. This partnership provides us with an opportunity to increase Kia’s global brand awareness further, while engaging with a huge audience of global football fans. The UEFA Europa League is one of the most competitive global football tournaments and provides the brand with an exciting platform from which to connect with existing Kia customers and prospective buyers around the world.”

Kia Motors becomes the second Official Partner of the UEFA Europa League for the 2018-21 commercial cycle, alongside an agreement already in place with Amstel as the Official Beer Partner.