UEFA helps smaller FAs with kits

UEFA's Kit Assistance Scheme gives support to Europe’s smaller national associations - providing them with kit and equipment for their national teams.

UEFA's Kit Assistance Scheme helps smaller member associations
UEFA's Kit Assistance Scheme helps smaller member associations ©Valerio Pennicino

UEFA has extended its successful Kit Assistance Scheme, which supports Europe’s smaller national associations in providing them with kit and equipment for their national teams.

The programme, which runs in two-year cycles under the auspices of UEFA’s Top Executive Programme (TEP) assisting its member associations, will continue until 2022, following the approval of the UEFA Executive Committee.

Roberto Casolari (Macron, left), Luxembourg national team coach Luc Holtz and Felix Meyer (Luxembourg FA)
Roberto Casolari (Macron, left), Luxembourg national team coach Luc Holtz and Felix Meyer (Luxembourg FA)©Valerio Pennicino

UEFA launched the scheme in 2007 after receiving requests from its member associations’ executives. The programme supports smaller FAs who do not have bargaining power when negotiating with kit suppliers. Kit and equipment is provided in particular to senior and Under-21 men’s national teams. 

The scheme is purely about assistance, and not about sponsorship, and is tailored for associations who need such help in this area.

Use is being made of UEFA’s bargaining power for the benefit of these associations, based on actual need and voluntary participation.

Following a review process, UEFA launched a tender for a kit, equipment and goods supplier in January this year, and the Italian company Macron was chosen to work within the scheme. 

Cyprus FA representatives Adonis Procopiou (international relations director) and Andreas Morias (finance director) with Brendan McKeown (Macron, left)
Cyprus FA representatives Adonis Procopiou (international relations director) and Andreas Morias (finance director) with Brendan McKeown (Macron, left)©Valerio Pennicino

A workshop to present Macron, explain the extended scheme and customise kits and equipment was held in Bologna, Italy, and nine national associations joined Macron and UEFA experts in an event that produced very positive results. 

The TEP Kit Assistance Scheme is one of the first concrete results of UEFA’s Top Executive Programme. People went into the workshop in Bologna with an idea in their head, and came out again with brand new, customised match kits. You can’t get more tangible results than this.
Marc Esselink, head of UEFA’s Top Executive Programme (TEP)

It’s important that the TEP Kit Assistance Scheme continues. We were given an opportunity to design our own match kit, which takes into consideration our traditions, colours and national identity, and get familiar with the samples of the equipment we are ordering before it goes into production. Without the help of UEFA, this would not be possible for us.
Sergey Safaryan, Football Federation of Belarus (BFF) general secretary

For the first time, our national team is getting a customised match kit. With the new design, we go back to our roots. The colours of our shirt will be the same as our national flag colours. We expect a very positive reaction from our fans and everybody in San Marino.
Alberto Pacchioni, San Marino Football Federation (SFGC) general manager.

To become a partner of the UEFA TEP Kit Assistance Scheme proves the increasingly important role of our company in the international sports market, most of all in the football area.
Gianluca Pavanello, Macron CEO