UEFA.com to deliver complete competition coverage to fans and from fans
046 - UEFA.com to deliver complete competition coverage to fans and from fans
UEFA has today confirmed the official 23-player squad lists for UEFA EURO 2012, and the full lists are now available on UEFA.com, the official website for the final tournament in Poland and Ukraine.
UEFA.com – entirely produced in-house by the Online & Publishing Unit – will deliver comprehensive coverage of the tournament to fans worldwide on a variety of platforms and in 12 languages. The site will be the ultimate online resource for live match coverage, official tournament news, player information, official statistics, video highlights, injury updates and venue and travel information.
Among the innovative features for the final tournament – which kicks off on 8 June – are an improved customisable MatchCentre – including expert commentary, live photos and tweets, videos, polls, statistics, lineups and heat maps – and an exclusive player browser, allowing users to compare and contrast the 16 squads and browse the editorial and data profiles of all 368 players. The site will also feature the Tournament Map, the definitive in-depth, interactive guide to EURO, allowing fans to chart a team’s route to the final, watch exclusive video content and find out everything you need to know about the eight host cities.
‘It’s all about you!’ – UEFA.com intends to give a voice to the fans with more opportunities than ever to get involved on the site as well as on Facebook, Foursquare, Google+, Twitter and YouTube. Interactive, inclusive and personalised, the website will adapt itself to the user’s wishes by having a unique timeline highlighting the day’s main events, by taking the tournament to fans on social media and by inviting everyone to contribute to UEFA’s live coverage. Users can connect, show their support, share event photos, tag themselves in match Fancams, play for their country and voice their opinion. Fans will also help set the site agenda by asking players and key figures their questions in the continuing #Ask feature that has already featured Xavi Hernández, Steve McManaman and Pierluigi Collina this year.
Video coverage during the event will include live match streaming coverage provided by UEFA EURO 2012™ Broadcast Partners and on-demand coverage of all 31 matches, live streaming of press conferences, free match highlights, and a daily video podcast, while news and interview coverage will also be offered on the official UEFA.com YouTube channel. UEFA.com will also provide a comprehensive mobile service to allow fans to get all the latest information on the go, including the official UEFA EURO 2012 mobile app from UEFA and Orange, which is available free on eight mobile platforms including iOS, Android, Windows Phone, Blackberry, Bada, and Java, and a mobile-friendly site at m.uefa.com.
With reporters embedded at each of the team basecamps – working alongside the UEFA Host Broadcasting team – and an editorial team based in Warsaw, UEFA.com will be the place to be for live and news coverage including daily player updates, team blogs, rolling daily live Continental match previews and live and comprehensive updates from the training camps.
Fans will also get the chance to play and win with McDonald’s Fantasy Football and Hyundai Predictor, vote for Carlsberg Goal of the Day and Man of the Match, follow the race for the adidas Golden Boot, peruse a rich array of Castrol statistics and view, vote and share in the Canon Photos section.
UEFA.com and UEFA EURO 2012:
• Content is delivered for all UEFA digital/mobile platforms and publications in 12 languages. Over 160 journalists, correspondents, editors, photographers, coordinators, web producers, translators and interpreters are working across the eight Host Cities.
• The International Broadcast Centre in Warsaw will be the main editorial, coordination and production hub, the central control of editorial for all Venues. Coordination is done with UEFA HB and with ICT for hosting and live applications, including live streaming.
• The lead editorial team in Kyiv is responsible for press kit production and final coverage.
• Polish and Ukrainian language sites were added in 2010 and are produced from Warsaw and Kyiv.
• The French, German, Italian, Portuguese, Russian and Spanish sites are managed from the IBC and produced and monitored at the respective agencies based in Lyon, Munich, Milan, Lisbon, Riga and Madrid. The Chinese, Japanese and Korean sites will be taking the finals to Asia markets.
• The live and replay video services are operated from production facilities in London and Turin.
• 24 reporters and 16 camera crews are following the 16 finalists to provide fans with the latest on-the-ground insights and data via text, video, audio and social media.