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E. Wedel becomes first Polish National Sponsor for UEFA EURO 2012

Published: Tuesday 29 March 2011, 14.00CET
004: Chocolate brand to join the UEFA EURO 2012 sponsor family

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Published: Tuesday 29 March 2011, 14.00CET

E. Wedel becomes first Polish National Sponsor for UEFA EURO 2012

004: Chocolate brand to join the UEFA EURO 2012 sponsor family

UEFA today announced E. Wedel as the first Polish National Sponsor for UEFA EURO 2012 on the occasion of a special ceremony held at the Legia stadium in Warsaw.

Wedel, Poland's oldest chocolate brand celebrating its 160 birthday this year, is deeply rooted in Polish tradition and is renowned as a timeless purveyor of pleasure and sweet moments.

As a National Sponsor for UEFA EURO 2012, Wedel will benefit from a wide range of rights, including brand recognition in official premises and the ability to run ticket promotions for its customers.

Commenting on the agreement, UEFA Events SA CEO David Taylor, said:

"The signing of the first Polish National Sponsor for UEFA EURO 2012 marks another milestone in the build-up to the final tournament. The interest we have received from many Polish companies to be part of the sponsorship programme shows that these companies wish to be part of an event that will promote Poland and the best of what Poland has to offer. Wedel chocolates clearly fall into this category and it is a great pleasure to welcome them on board."

Pawel Szczesniak, Managing Director of E.Wedel, commented:

"The signing of this agreement is an extremely important milestone for us. UEFA EURO 2012 is the biggest event ever to come to this part of Europe. We are very proud that Poland is co-hosting this prestigious tournament.

"Wedel - a timeless purveyor of pleasure and a Polish brand will co-create this great event. We will do our best to make sure that the exciting moments of UEFA EURO 2012 will bring much joy and long-lasting memories to all football fans."


Note to editors:

UEFA Events SA is a wholly owned subsidiary of UEFA, created to manage and handle the European football governing body's commercial and event operations. It is, among other things, responsible for generating media rights, sponsorship, licensing and hospitality revenue from all professional national team and club competitions, and for managing relationships with all associated commercial partners.

The UEFA EURO 2012 commercial programme consists of 10 sponsors with global rights, and also offers 4 national sponsors' spots for companies in Poland and 4 spots in Ukraine, with national sponsors' rights being limited to the territory of the designated host country.

Last updated: 13/02/14 11.27CET

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