UEFA works according to eleven key values – appropriately, the same number as a football team – that should serve as the basis for the body's activities and dialogue, on behalf of European football, with the political, economic, social and sporting world.

UEFA President Michel Platini presented the eleven key values in his address to representatives of UEFA's 53 national associations, delegates from the world football family and guests at the XXXIII Ordinary UEFA Congress in Copenhagen, Denmark, in March 2009.

The eleven values cover the landscape of UEFA's activities – from unity and leadership, good governance and autonomy to youth protection and education, sporting integrity and financial fair play – with the promise that football will always come first in all that UEFA does.