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Workshop prepares staff for summer

Published: Monday 1 March 2004, 16.28CET
A workshop took place last week advising UEFA EURO 2004™ personnel on the skills they will need.
Published: Monday 1 March 2004, 16.28CET

Workshop prepares staff for summer

A workshop took place last week advising UEFA EURO 2004™ personnel on the skills they will need.

Last week, in association with TEAM Marketing, Euro 2004, S.A. organised a workshop which advised staff who will be working at UEFA EURO 2004™ on the organisational and implementational skills they will need this summer.

Fifty present
The training course was held at the Estádio do Dragão, and ran from Wednesday evening - coinciding with the UEFA Champions League match between FC Porto and Manchester United FC - until Saturday lunchtime. There were around 50 people present from Euro 2004, S.A. and UEFA, including venue managers, assistant venue managers, venue marketing managers, hospitality coordinators, security managers and accreditation co-ordinators.

Coelho comments
Teresa Coelho, the Euro 2004, S.A. training project manager, said that the main goal of the programme was to familiarise staff with the procedures they will need during matches this summer. "We developed some presentations, practical cases and role-plays interchanging theory with practice," she told

Split into several teams
The workshop participants were split into teams to create a competitive environment and then had to face a role-play situation in which outside trouble had forced a fixture to switch from one stadium to another. In this way, they were forced to think about different areas such as ticketing, transportation, security, hospitality, television and the media.

Informal environment
Coelho was very pleased with the final results. "The workshop took place in a very informal environment and we reached all our goals," she said. "We have a strong conviction that we will guarantee an excellent service on all levels, making this the best [UEFA] European Championship ever."

Invaluable opportunity
The workshop also offered an opportunity for Euro 2004, S.A. and UEFA staff to gain experience of working in the same environment and develop a team spirit.

Last updated: 01/03/04 20.26CET

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