Last week, in association with TEAM Marketing, Euro 2004, S.A. organised a workshop which advised staff who will be working at UEFA EURO 2004™ on the organisational and implementational skills they will need this summer.
The training course was held at the Estádio do Dragão, and ran from Wednesday evening - coinciding with the UEFA Champions League match between FC Porto and Manchester United FC - until Saturday lunchtime. There were around 50 people present from Euro 2004, S.A. and UEFA, including venue managers, assistant venue managers, venue marketing managers, hospitality coordinators, security managers and accreditation co-ordinators.
Teresa Coelho, the Euro 2004, S.A. training project manager, said that the main goal of the programme was to familiarise staff with the procedures they will need during matches this summer. "We developed some presentations, practical cases and role-plays interchanging theory with practice," she told euro2004.com.
Split into several teams
The workshop participants were split into teams to create a competitive environment and then had to face a role-play situation in which outside trouble had forced a fixture to switch from one stadium to another. In this way, they were forced to think about different areas such as ticketing, transportation, security, hospitality, television and the media.
Coelho was very pleased with the final results. "The workshop took place in a very informal environment and we reached all our goals," she said. "We have a strong conviction that we will guarantee an excellent service on all levels, making this the best [UEFA] European Championship ever."
The workshop also offered an opportunity for Euro 2004, S.A. and UEFA staff to gain experience of working in the same environment and develop a team spirit.
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