UEFA has today unveiled the new visual identity created specially for the UEFA Champions League Final Munich 2012. The final will take place at the Fußball Arena München on Saturday 19 May.
The final of the 2012 UEFA Champions League in Munich has been given a personality of its own with a complete design concept developed specially for the event. The design and logo will provide the 2012 final with a unique identity that will be applied across a wide range of promotional applications, with the objective to help promote the final and enhance the prestige of one of the world's biggest sporting events. The 2011 final between FC Barcelona and Manchester United FC at Wembley was indeed watched by a global average audience of 179 million viewers worldwide.
The design concept created by The Works agency in Leeds is based on an amalgamation of style and energy derived from the German Expressionist movement and a diverse array of modern architecture based around the city of Munich. Blue and aqua tones in the design have been taken from strong influences of the reflection of modern architectural materials such as glass and metal.
The construction of the design adopts the diamond shape of the impressive stadium as its foundation whilst reflecting key moments of the tournament, paired with the iconic UEFA Champions League trophy designed in a style which creates a feeling of ultimate pride, quality and achievement associated with the UEFA Champions League final.
The initial idea that led to the creation of a new identity for each final was to develop a specific design with a distinctive flavour of the host city.
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