The ticket and corporate hospitality sales for the 2013 UEFA Europa League final were launched today in Amsterdam at an event which also featured the presentation of the event design for the match, to be played at the Amsterdam ArenA on Wednesday 15 May 2013.
The event, attended by final ambassador Patrick Kluivert, UEFA Executive Committee member and Royal Netherlands Football Association (KNVB) president Michael van Praag, and deputy mayor of the City of Amsterdam Eric van der Burg, formally launched the UEFA Europa League final ticketing concept.
A dedicated ticketing portal will open on UEFA.com on Monday 3 December at 12.00CET to sell 18,000 tickets to the general public via a lottery process. Tickets will be available in four price categories: €135 (category one), €100 (category two), €70 (category three) and €45 (category four). The prices were set by UEFA in consultation with the Amsterdam final local organising committee and the independent Football Supporters Europe network. The sales period will run until Friday 18 January 2013 at 12.00CET.
Additionally, for football fans under the age of 14, UEFA has reserved 200 youth ticket packages in category two for the price of category four tickets. One youth package, which comprises two category two tickets for a child and an accompanying adult, costs €90. Tickets with wheelchair access are in category four, and a ticket for an accompanying person is included in the single ticket price.
Applicants can apply for up to two tickets per person in the same price category. All valid applications will enter a lottery at the end of the sales phase, regardless of the time of submission. Consequently, customers are advised not to rush their application in the first hours after the opening of the ticket portal. The shipment fee per order is €8 in the Netherlands, €20 within Europe and €35 outside Europe. Applicants will be informed by email by February whether they have been successful in the lottery.
In line with UEFA's policy to promote the competition among the general public, a total of 38,000 tickets, representing 79% of the net stadium capacity of 48,000, will go to the supporters of the two finalist teams and to neutral fans. Out of this allocation, the two finalist teams will receive a total of 20,000 tickets – 10,000 each – for distribution among their supporters. A significant allocation – 30% of these tickets – has been made available in category four, ensuring as wide as possible access to the match for the finalist clubs' fans.
The remaining tickets are allocated to the local organising committee, to UEFA's 53 national football associations, and to commercial and broadcast partners.
Along with the ticketing campaign, UEFA also unveiled the corporate hospitality programme for the 2013 final. A total of 1,500 seats will be available, with companies invited to choose between two types of package: Platinum gives access to a private skybox, Gold to a shared hospitality business lounge. Both packages include top-category seats, gourmet catering and special entertainment activities in the Gold areas. Prices start from €690 per person. Inquiries can be addressed to email@example.com.
Meanwhile, the event design for the 15 May showpiece is based on the distinctive flavour of the host city Amsterdam. Previous visual identities for the final, as well as the new one, can be obtained in high resolution by emailing firstname.lastname@example.org.
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