UEFA has announced that an agreement has been reached with Nissan Motor Co., Ltd. – the multinational automotive manufacturer which has its headquarters in Yokohama, Japan – to become an Official Partner of the UEFA Champions League for the period between 2014/15 and 2017/18, which will see Nissan involved with Europe's most prestigious club football competition through its exclusive products and services. The agreement also includes the UEFA Super Cups in 2014, 2015, 2016 and 2017.
"We are delighted to have Nissan as an official partner of the UEFA Champions League as of next season," said Guy-Laurent Epstein, marketing director of UEFA Events SA. "Nissan is a truly leading global company and one of the largest automotive groups in the world. We feel that the partnership will provide a great deal of innovation and excitement across all markets worldwide, and we are convinced that Nissan can use the platform that the UEFA Champions League offers to further build on their current success."
"Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience," added Roel de Vries, corporate vice-president and global head of marketing and communications for Nissan. "Europe's most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both football and our cars. Both are created by amazing people who have a passion for what they do."
Nissan joins Heineken as the second Official Partner of the UEFA Champions League for the 2015–18 period alongside adidas, which is the Official Supplier.
The worldwide sales of all UEFA club competition rights will be carried out by TEAM Marketing on UEFA's behalf. UEFA Events is a wholly owned subsidiary of UEFA, created to manage and handle the European football governing body's commercial and event operations.
TEAM Marketing is the exclusive marketing agency of UEFA for the UEFA Champions League and UEFA Super Cup.
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