The logo for UEFA EURO 2004™ has been unveiled at a special ceremony in Lisbon.
Senior officials present
UEFA Chief Executive Gerhard Aigner and the president of the Portuguese Football Federation, Gilberto Parca Madail, attended the ceremony at the Centro Cultural de Belém in the Portuguese capital.
Mayors in attendance
The mayors of nine cities in Portugal that will be hosting UEFA EURO 2004™ matches were also present at the ceremony to launch the logo for the final round in two years' time.
The UEFA EURO 2004™ logo has been designed by the London-based EURO RSCG Wnek Gosper company, which is part of the EURO RSCG global network. The logo aims to capture the festive and sporting spirit of European football's most prestigious event.
"The publication of the logo, and its further use, provides the event with visual identity," said Mr Aigner at the ceremony. "From now on, the Portuguese people and the public at large will be able to identify what will be an outstanding event."
Commitment to excellence
"The logo is the symbol of an organisation where more than 3,000 people, from Portugal and elsewhere, will work towards the same objective of creating a platform for the best sporting conditions," he added. "They will also work towards showing the world that Portugal is an outstanding host country (…) The logo stands for a commitment to achieving excellence."
"This is a milestone in Portugal's organisation of EURO 2004™," said Mr Parca Madail. "We are working jointly with UEFA, and we hope that this will be the best EURO ever."
Worthy of responsibility
"We wish to assure UEFA that Portugal will be worthy of the responsibility that you gave us in 1999," said Portugal's Assistant to the Prime Minister, Mr Jose Luis Arnaut. "It is clear that UEFA and the Portuguese government have common points of view and goals about EURO 2004™."
Stars in attendance
Former Portugal star Eusébio and current Portuguese national-team members Ricardo, Abel Xavier, Rui Jorge and João Pinto were also present at the ceremony, together with Portugal coach Antonio Oliveira.
In order to provide the people of Portugal with their own sense of ownership of the event and the logo, and at the same time appeal to both a football and broader lifestyle audience, an exhaustive gathering of Portuguese cultural references was made in the design process.
The UEFA EURO 2004™ logo's design communicates 'football passion' with a simple association of the two basic graphic elements - the heart and the football. It will be applied to all promotional activities from signage to digital applications.
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