The logo has been launched exactly three years before the opening game – the first of 31 final-round matches which will culminate in the final at the Ernst-Happel-Stadion in Vienna, Austria. Sixteen teams, including the Austrian and Swiss hosts, will take part in the 13th UEFA European Championship final tournament.
'Bigger is beautiful too'
UEFA Chief Executive Lars-Christer Olsson said of the championship in prospect: "When I organised the EURO in 1992 we were just eight teams and we said 'small is beautiful'. Now we are approaching 2008, we are much bigger and we say 'bigger is beautiful too'. Portugal was big and excellent and we are expecting a lot from Austria and Switzerland. I am sure these two countries can make it, especially with their hospitality and friendship."
The UEFA European Football Championship 2008™ brand has been produced by design and branding company English & Pockett. The London-based consultancy was appointed to the project last year. The UEFA EURO 2008™ brand comprises a variety of logo formats, a visual identity made of six individual and collective graphic icons, including three dimensional perspectives. The visual identity is produced in ten different colour palettes.
Eight venues will stage the games. They are:
Innsbruck (Tivoli-Neu, 30,000 capacity, three group matches);
Klagenfurt (Waidmannsdorf-Stadion, 30,000, three group matches);
Salzburg (Wals-Siezenheim, 32,700, three group matches);
Ernst-Happel-Stadion (Vienna, 50,000, seven matches, including one semi-final and the final).
Basel (St. Jakob-Park, 42,500, six matches, including the opening match and one semi-final);
Berne (Stade de Suisse Wankdorf, 32,000, three group matches);
Geneva (Stade de Genève, 31,500, three group matches);
Zürich (Letzigrund Stadion, 31,500, three group matches).
The qualifying competition for the 2008 final round is due to start in autumn 2006, with the qualifying competition draw scheduled to take place in Montreux (Switzerland) on 27 January 2006. The final-round draw is due to be held in Switzerland in December 2007. Ticket sales will not commence before October 2006.
A special company, EURO 2008 S.A. has been set up, with an operational budget of around €135m, to implement the organisation of the EURO 2008™ final round. EURO 2008 S.A. also has a management board which is working closely together with the Swiss and Austrian associations in preparing for the 2008 tournament.
The members of the EURO 2008 S.A. board are Swiss Football Association (SFV-ASF) president Ralph Zloczower, who will be the board's president until the end of 2006; Austrian Football Association (ÖFB) president Friedrich Stickler, who will take over the board's presidency from 2007-08; Swiss FA and Austrian FA general secretaries Peter Gilliéron and Alfred Ludwig; UEFA Chief Executive Olsson; UEFA deputy CEO Markus Studer; UEFA honorary treasurer and executive committee member Mathieu Sprengers; UEFA national teams committee chairman Lars-Åke Lagrell; and UEFA's director of professional football Giorgio Marchetti.
COO and tournament directors
Martin Kallen (Switzerland) is the EURO 2008 S.A. chief operations officer, and Christian Schmölzer (Vienna) and Christian Mutschler (Berne) are the tournament directors in each country. Some 400 people will be employed for the administration of the 2008 tournament – 120 in the western Swiss town of Nyon.
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