Kallen discussed several pertinent issues surrounding the tournament, such as logistical organisation and marketing operations. Questioned about how Euro 2004, S.A.'s structure works, the Chief Operations Officer explained that the corporation "is a democratic structure, which tries to make decisions as a team, with all parties involved" and pointed out that "the boss, here, is Gilberto Madaíl", chairman of the Euro 2004, S.A. Board of Administration.
Kallen also expressed his surprise with the fact that the Portuguese passion for football does not always persuade supporters to go to live games, adding that he hoped this tendency could be curbed, not only during UEFA EURO 2004™, but also after the tournament. He pointed out that the new and rebuilt venues "are a good reason to attract more people to the stadiums, helping to develop the [Portuguese] Super Liga".
Seal of quality
The Chief Operations Officer was also asked questions concerning UEFA EURO 2004™ ticket prices, which will be officially announced during "the month of April". He admitted that the prices "may be a little high for the Portuguese", but also pointed out that tournament matches attract Europe-wide interest and argued that, considering UEFA EURO 2004™ will be the world's third most important sporting event, the prices "will not be as high as some that have already been charged in Portugal". Kallen also stressed that the tournament matches will include the Europe's 16 best national team squads, "which only goes to prove the quality of the tournament matches".
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