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Industries to benefit from EURO 2004™

Published: Thursday 3 April 2003, 13.08CET
Martin Kallen believes UEFA EURO 2004™ will have a positive impact on the printing and publishing industries.
Published: Thursday 3 April 2003, 13.08CET

Industries to benefit from EURO 2004™

Martin Kallen believes UEFA EURO 2004™ will have a positive impact on the printing and publishing industries.

Euro 2004, S.A., Chief Operations Officer Martin Kallen believes that UEFA EURO 2004™ will have a hugely positive impact on the Portuguese printing and publishing industries.

Kallen addresses conference
Kallen addressed figures from those two industries at a conference on Wednesday which took place in place in a hotel in Cascais and was attended by more than 60 representatives from the biggest companies in Portugal.

'Significant expenditure'
"There will be significant expenditure, directly and indirectly, on printing and publishing," Kallen said. "The expenditure of Euro 2004, S.A. on printing and publishing will be around €2.6m with a total impact, including knock-on effects, of around €4.3m." The Euro 2004, S.A. COO added that a balanced budget is among his aims for the tournament. "Our main goal is to organise the best ever European Championship within a reasonable budget," he said.

Substantial investment
Euro 2004, S.A. will need to print numerous leaflets, newsletters and other publications which will create substantial investment in the areas of the printing industry, as well as stimulating significant purchases of Portuguese raw materials.

Jobs created
Indeed, it is believed that for every €1m spent on EURO 2004™ printing and publishing a further €627,000 of expenditure will be generated. Other studies show that Euro 2004, S.A.'s investment in this industry will also create around 70 jobs.

Boost to industries
The printing industry is just one area where EURO 2004™ is expected to help boost investment and commerce. The tourism, construction and various other sectors will also benefit from the presence of what is the Europe's largest sports event, the world's third-largest sports event as well as the greatest ever sports event to be held in Portugal.

Last updated: 02/02/12 3.04CET

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