UEFA announced today that a tender process will be launched shortly for the exploitation of UEFA EURO 2012™ media rights outside of Europe. In advance of the launch, UEFA invites interested parties to express and register their interest.
Invitation to submit offers
For the purpose of this tender, the ex-European market will be split into various territories for which UEFA will invite media companies, including broadcasters and agencies, to submit offers for the distribution and exploitation of the UEFA EURO 2012™ media rights. The media rights to UEFA EURO 2012™ are marketed on a platform neutral basis in order to reflect media technology convergence and to offer to media content distributors the possibility to exploit the competition across multiple platforms.
Deadline to register interest
From today until 27 January interested parties can register their interest by emailing email@example.com. After certain formalities, including the signature of NDAs, qualified parties will then be provided with the appropriate tender documents on the official launch date of the tender process to be communicated in due course.
Qualified broadcasters are media content distribution organisations, including local or pan-regional broadcasters and broadcasting unions, that have the appropriate infrastructure, reach, resources and strong financial standing to distribute UEFA EURO 2012™ programmes in the relevant countries.
Qualified agencies are agencies and other organisations (excluding broadcasting unions) that have appropriate, extensive and proven experience in the commercial exploitation of media rights to major sporting events, with strong financial standing, sufficient resources and suitably trained and experience personnel to market the media and related rights in the relevant territory and to provide the necessary rights delivery and account management services.
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