UEFA's official tournament website for UEFA EURO 2008™, euro2008.com, and the official UEFA website, uefa.com, have been recognised by the 2009 Ultimate Sports Website Awards published today by SportBusiness.com.

Effective online presence
The awards, introduced to salute the increasingly important role that an effective online presence plays in sport and commerce, range from attracting and engaging fans to delivering profile for sponsors and cost-effective revenue generation. In total, the awards were made in six categories: content, community, style, monetisation, partnership activation and attracting new fans.

Hat-trick of awards
euro2008.com, which had set traffic records for a tournament website, won three awards – best overall event site, best content for an event site, and best site for attracting new fans (event site).

'For the fans, by the fans'
"The slogan used for euro2008.com was 'For the fans, by the fans' so we are delighted to have been recognised by SportBusiness as having the best event site for attracting new fans," said David Farrelly, head of content at UEFA Media Technologies.

'Fantastic achievement'
"Winning best content and best overall event site is also a fantastic achievement and the perfect reward for the whole uefa.com team – editorial, production and commercial – who were involved in delivering the euro2008.com project." uefa.com also landed a fourth award, having been named as the best site for attracting new fans (federation or league sector).