National football association representatives travel to Nyon, Switzerland on Monday to learn more about UEFA's Knowledge and Information Sharing Scenario (KISS) programme aimed at boosting associations' professionalism.

KISS presentation
A presentation will be given of the KISS programme - which falls under the UEFA HatTrick assistance programme to its member associations - and will serve to help European countries become fully aware of the KISS process, launched in 2005. KISS aims to enhance professionalism in the national associations by addressing critical issues and problems more efficiently. The process is based on several main pillars including seminars and workshops on specific subjects, such as marketing, communication & media, TV & media rights, event management and legal matters.

E-learning platform
The seminars and workshops are filmed and then inserted in an e-learning platform (KISS online) available to employees of the 53 national associations. During the workshops, critical issues are identified like creating a fan club or negotiating a contract for TV rights. A follow-up process is then established together with UEFA and/or external experts.

For more information, click here for the Knowledge and Information Sharing Scenario (KISS) section on uefa.com