UEFA's Executive Committee has approved a new UEFA Social Responsibility partnership portfolio for the 2007-2011 period. The portfolio, given the green light at the Executive Committee's meeting in Istanbul, provides for a number of core partnerships with trusted partners as well as new organisations that UEFA will help to spread essential social messages and give vital support.

Through its preservation of widespread popular access to football, the European football family contributes significantly to health and social cohesion in Europe. UEFA enhances and builds upon this role with its own help for activities that, in particular, address social issues connected to football. The UEFA social responsibility programme is aimed at strengthening the health and integrity of both football and society as a whole. UEFA's motto is "We Care About Football" – but European football's governing body cares about much more than just the game.

UEFA has set up partnerships with a selected number of organisations addressing specific issues – including racism, reconciliation and peace, football for all, violence, health and humanitarian aid. It also makes ad hoc contributions and awards a deserving body its annual CHF1m charity cheque at the Monaco events that kick off each European club competition season.

A long-standing partnership is being maintained with Special Olympics Europe Eurasia (SOEE), which promotes football for players with learning difficulties. Other long-term partners are on board – the Football Against Racism in Europe (FARE) network campaigning against any form of racism or discrimination in football and society , and the Cross Cultures Projects Association (CCPA), which promotes tolerance and social cohesion by the playing of football in grassroots schools for children from conflicting population groups in south-eastern Europe and the Caucasus.

New partners for 2007-11 are Terre des hommes (Tdh), which works in eastern Europe against child exploitation and trafficking; Education 4 Peace, a programme targeting schoolchildren and fan clubs on the theme "Master Your Emotions", contributing to less violence in society; and the World Heart Federation (WHF) which promotes healthy, active lifestyles to prevent obesity and cardiovascular disease.

Limited-term, ad hoc partnerships are underway with the Homeless World Cup, the nature conservation organisation WWF and the International Committee of the Red Cross (ICRC).
Fines handed out by UEFA's disciplinary authorities will continue to be invested in social responsibility activities. In total, UEFA has committed to allocating 0.7 per cent of its annual revenue to social projects.