UEFA announced today the award of media rights for the 2012-15 UEFA Europa League in the People’s Republic of China to Great Sports Media, a subsidiary of Shanghai Media Group.
Each matchweek, one live match and a highlights programme will be broadcast on Great Sports, BesTV and Power Sports.
In addition, Great Sports will sublicense each matchweek one live match and a highlights programme to free-to-air regional channels Guangzhou TV, Shenzhen TV, Jiangsu TV, and CSPN.
All rights have been granted on a platform-neutral basis, with the rights also being exploited on the internet via www.funshion.com/greatsports, as well as on mobile.
The award of rights to Great Sports Media complements the recently announced award of certain 2012-15 UEFA Europa League rights to internet operators Sina and QQ.
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