UEFA.com's in-depth coverage of the UEFA Champions Festival, and the UEFA Champions League and UEFA Women's Champions League finals will be enhanced by increased digital activity, including live streaming of the Ultimate Champions match for the first time.
During the free four-day football celebration leading up to Saturday's final between FC Bayern München and Chelsea FC, UEFA will use Google+, Facebook, Twitter, YouTube and Foursquare as well as a free festival Android smartphone application to share unique content with fans around the world.
Saturday's Ultimate Champions match, kicking off at 12.00CET and featuring a world XI against a team of Bayern greats, will be streamed live across UEFA.com, Google+ and YouTube. The match will feature European footballing heroes such as Cafu, Fabio Cannavaro, Patrick Vieira, Samuel Eto'o, Gianfranco Zola and Roy Makaay.
Google+ – Former Chelsea FC defenders Graeme Le Saux and Celestine Babayaro will both be dropping in for Google+ hangouts, as will ambassador Steffi Jones for the inside track on the UEFA Women's Champions League final.
Foursquare – Fans can 'check in' anywhere they are watching the UEFA Champions League final by shouting the phrase 'UEFA Champions League' and can unlock the official Foursquare UEFA Champions League final badge.
Twitter #Ask sessions – Willy Sagnol and Giovane Elber, both UEFA Champions League winners with Bayern in 2001, will be dropping in for chat sessions along with two players who lifted club football's greatest prize in the colours of Real Madrid CF, Steve McManaman and Christian Karembeu. Follow @UEFAcom on Twitter to get involved.
Facebook – The official UEFA Champions League Facebook page has a dedicated festival tab with a calendar, an in-depth map and partner event details. The nearly 2.5 million fans of Europe's premier club competition on Facebook will also receive regular updates, pictures and videos from Munich.
YouTube – UEFA.com's official channel will be streaming the Ultimate Champions game live and will feature video on the key participants for both finals.
UEFA will be tweeting daily from the festival using #championsfestival along with #championsleague and #UWCL for the club finals.
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