Copenhagen has unveiled its UEFA EURO 2020 host city logo – and the Danish FA intends to involve everyone "from capital to grassroots clubs" in four years' time.
Article top media content
Copenhagen has joined London, Rome, Baku, Bucharest, Glasgow and Munich in revealing its UEFA EURO 2020 logo – as the Danish Football Association (DBU) seeks to involve everyone "from capital to grassroots" when hosting four games of the UEFA European Championship.
To mark 60 years of the EURO, the tournament will be hosted across the continent for the first time, with the intention of 'building bridges' between nations and fans. To reflect this wish, each individual host city logo features a famous bridge from that venue, with Copenhagen's being the Cirkelbroen.
In fact, the DBU wants to build bridges not only between countries, but also between towns and cities.
"This is not just Copenhagen hosting, this is the entire country – all the way from the capital to the grassroots clubs in the furthest points of Denmark," said DBU president Jesper Møller.
This mentality of togetherness stretches back to the summer of 1992 when Kim Vilfort scored Denmark's second goal in the EURO '92 final win against Germany in Sweden.
"One thing is to win the European Championship, another thing is to come back to Copenhagen after the victory and see how people gathered together, how people were united around this one thing," former midfielder Vilfort said ahead of his country staging three group stage matches and a round of 16 encounter at the Parken Stadium in four years' time.
Also present in Copenhagen was UEFA General Secretary Theodore Theodoridis, who as a native Greek has experienced for himself the feeling of winning the EURO against all odds.
"That's something you will never forget, no matter what happens. Having been here in Copenhagen today, experiencing how much this event means to Denmark, I'm sure they will do a great job," said the General Secretary.
The Cirkelbroen is a pedestrian bridge opened in 2015 which makes it easier for residents to walk, jog and cycle along the inner waterfront of the Danish capital, explained UEFA Executive Committee member Allan Hansen.
"You don't have many other cities where you see a bridge that keeps the cars away and inspire people to meet, stop and have a conversation. That is typically Danish for me."