The UEFA EURO 2016 logo is drawn from the theme 'Celebrating the art of football'. It aims to bring together the creativity that defines French culture with the beauty of the game and give UEFA EURO 2016 its own personality – thus enhancing the prestige of one of the world's biggest sporting events by providing an easily recognisable identity.
Conceived by Brandia Central, the Portuguese agency behind the UEFA EURO 2012 insignia, the UEFA EURO 2016 logo is a representation of various art movements and football elements. Different inspirations can be identified, all centred around the iconic Henri Delaunay Cup. The red, white and blue of the French flag combine with flowing lines and shapes to produce a contemporary and bold style, lending the logo distinction and elegance. The design was unveiled at Paris's Pavillon Cambon Capucines on 26 June 2013.
The competition slogan – Le Rendez-Vous – aims to evoke the importance of the UEFA European Championship and to make it a succession of festivities not to be missed. The slogan fits snugly with the competition's visual identity (above), and its central message, which is to 'Celebrate the art of football'. The slogan was announced on 17 October 2013 at Marseille's city hall.
Rendez-Vous with history: Twenty-four nations will meet over 51 matches during which the eyes of the world will be riveted on the best of European football.
Rendez-Vous with France: Organised in ten host cities, UEFA EURO 2016 will uncover multiple facets of France, its culture, its heritage, and also its new or renovated stadiums, ideal stages on which to experience the most beautiful sporting emotions.
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