Licensing

UEFA aims through its licensing programme to create an emotional bridge between its events and the fans.

Licensing allows football supporters throughout the globe to express their passion for the game by owning a piece of a competition such as UEFA EURO 2012. Additionally, it enables UEFA to build awareness of its competitions through the use of UEFA marks on products and on services by licensees around the world.

The UEFA EURO 2012 licensing programme seeks to combine the strength of Europe's leading retailers with the creativity of manufacturers (licensees) from various industries. The licensing style guide that has been developed with the fans of UEFA EURO 2012 in mind will help the licensees to develop great-looking products for their specific markets and target groups.

The host countries are historically the most important markets for the sale of licensed products and UEFA has appointed two of the countries' premier retailers to cater to the supporters: Real in Poland and INTERTOP in Ukraine.

Following the success of the business relationship already established between UEFA and INTERSPORT, the global leader in sports retail will again play a key role in the EURO licensing programme and, in its capacity as official sports shop, will cover more than 20 European countries to make sure fans have broad access to licensed products.

In addition, INTERSPORT will operate the onsite sales of licensed products at the UEFA EURO 2012 host stadiums and the official UEFA fan zones.

Overall, fans can expect about 3,000 different EURO-branded products, supplied by approximately 40 licensees across more than 100,000 retail outlets around the world. From the official match ball, official video game and official sticker album to the vast range of gifts on offer, there should be something to appeal to every supporter.