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Logo/brand

Published: Monday 1 February 2010, 9.54CET
Logo/brand
The UEFA EURO 2012 logo ©UEFA.com
Published: Monday 1 February 2010, 9.54CET

Logo/brand

The purpose of the logo and slogan is to give UEFA EURO 2012 its own personality, to help promote the tournament and to enhance the prestige of one of the world's biggest sporting events by providing an easily recognisable identity, while at the same time bringing in a distinctive flavour of the host countries.

The official logo and slogan for UEFA EURO 2012 were launched at a special event in Kyiv's Mykhailivska Square on 14 December 2009.

The logo
The logo takes its visual lead from wycinanka art, a traditional form of paper cutting practised in rural areas of Poland and Ukraine. The wycinanka art form symbolises the fauna and flora of the local regions in a tribute to mother nature, representing the worship of the land and true respect for continuous growth, prosperity and fertility.

The slogan - Creating History Together
UEFA EURO 2012 is the next chapter in a story that started back in 1960 with the first edition of the UEFA European Football Championship. The staging of the final tournament in Poland and Ukraine, the first in central and eastern Europe, will definitely have a prominent place in history books.

Everyone involved in UEFA EURO 2012 including organisers, host countries, host cities, players, travelling supporters and fans at home are all contributing to another chapter of European and football history.

Last updated: 23/03/12 9.40CET

http://www.uefa.com/uefaeuro/news/newsid=949449.html#logobrand

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