A core objective of the second mandate of Michel Platini as UEFA President has been to develop and promote national team football.
A key part of this goal is the centralisation of media rights and certain marketing rights for the European qualifying round matches of the UEFA European Championship and the FIFA World Cup.
The centralisation of media rights and some marketing rights will allow UEFA to provide more consistency across the football family and to better protect and promote national team football. UEFA intends to implement this, starting with the UEFA EURO 2016 and 2018 World Cup qualifying competitions in Europe.
All of UEFA's then 53 member national associations signed up for this project at the 2011 UEFA Congress in Paris and this support was manifested once more in a meeting with federation presidents and general secretaries in Cyprus that September. Many member associations currently determine their business strategy based on opponents for these competitions; centralising will minimise these risks and enable associations to focus on organising football.
The UEFA Executive Committee has awarded the commercial rights management of its national team competitions to CAA Eleven, a company which will be exclusively dedicated to managing the broadcasting, sponsorship and licensing rights on behalf of UEFA.
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