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Fans have chance to drive home Kia car

Two lucky fans will celebrate Midsummer's Eve in style at the Under-21s – with two Kia Soul cars to be won by supporters in a competition marking the Swedish nation's most vibrant holiday.

Two Kia Soul cars will be won on Midsummer's Eve – one in Malmo ...
Two Kia Soul cars will be won on Midsummer's Eve – one in Malmo ... ©Kia

Two lucky fans will celebrate Midsummer's Eve in style at the UEFA European Under-21 Championship in Sweden – with two Kia Soul cars, one in Malmo and one in Helsingborg, to be won by supporters in a competition marking the Swedish nation's most vibrant holiday.

Sensational prizes
The official automotive partner for the U21 Championship, Kia is planning an incredible giveaway on Friday 19 June for fans attending both the Sweden-Italy game in Helsingborg and Belarus's match against Serbia in Malmo. Only fans at either game can enter the competition. They will find the competition question on their seats and will receive prompts over the stadiums' scoreboards and public address systems. Spectators wishing to win a car must text their answer to 72 105 (or +46 70 433 4421 for supporters from abroad), indicating whether they are in the Malmo or the Helsingborg stadium. A jury will review the answers and decide which fans deserve to win a fantastic Kia Soul.

Major celebration
Midsummer's Eve is a massive holiday in Sweden, with festivities spilling over from Friday into Saturday. Visiting supporters will be dazzled and delighted by the time-honoured celebrations, including maypole dancing, traditional music and folk costumes as well as the chance to sample the year's first potatoes, pickled herring, sour cream and strawberries. South Korean automobile manufacturer Kia will play its part in the festivities with the U21 competition, while a fleet of 46 Kia vehicles is transporting teams, VIPs, officials and referees at the tournament.