Finland start their UEFA Women's EURO 2013 qualifying group stage campaign at home to neighbours Estonia on Saturday in a match that will also be the focus of the Clean Win programme being run by the Finnish anti-doping agency FINADA.
The Finnish women's national team is taking part in the programme, launched in 2008, which promotes clean sport, clean athletes and the values of fair play. On Saturday evening in Vantaa it will be given extra visibility by the golden shoelaces on display at the Group 5 match which are the symbol of Clean Win.
Golden shoelaces may be worn by any athlete who has been tested by FINADA or who has attended an anti-doping lecture, and as such they represent the common thread between the range of sports united under Clean Win's anti-doping agenda – including football, athletics and the winter sports so popular in Finland.
"The golden shoelaces which will be given to the Estonian team tell a clear story of the attitude of the Finnish team," said FINADA communications manager Susanna Sokka. "Winning is the definite goal, but by clean means."
Looking forward to his team's qualifying opener, Finland coach Andreé Jeglertz said: "Estonia are a hard-working team, but I believe we have more talent in our side. We know how we must play against them, though I am not expecting an easy match – there are none at this level."
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