INTERSPORT Finland has been appointed both as national supporter and official sports shop of UEFA WOMEN'S EURO 2009™ in Finland. Twelve teams are contesting the final round between 23 August and 10 September.
INTERSPORT, the worldwide leader in the sporting goods retail market, is also the market leader in Finland. In its role as official sports shop, INTERSPORT Finland will distribute UEFA WOMEN'S EURO 2009™ branded merchandise through their retail outlets in the tournament's four host cities of Helsinki, Lahti, Tampere and Turku.
Official on-site retailer
In addition, INTERSPORT Finland will also act as the official on-site retailer, selling a broad range of products at each of the championship's five stadiums. The line of merchandise will be available at selected INTERSPORT shops in the host cities from August, and in the stadiums at the tournament.
"Based on the great collaboration we experienced with INTERSPORT during UEFA EURO 2008™, we are convinced that UEFA has chosen the right partner to make sure that high-quality products are offered to the football fans in Finland," said UEFA commercial director Philippe Margraff.
"With UEFA WOMEN'S EURO 2009™ in Finland we will continue our good co-operation with UEFA in football, one of our major sport categories," added Franz Julen, CEO of IIC INTERSPORT International Corp. "We are proud to be a national supporter and our retail experience together with INTERSPORT Finland's strong football market position will further contribute to a successful event."
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