UEFA has agreed a deal with HTC for the latter to become the official mobile phone and tablet computer of both the UEFA Champions League and the UEFA Europa League.
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UEFA has reached agreement with HTC for the global technology innovator to become the official mobile phone and tablet computer of both the UEFA Champions League and the UEFA Europa League.
The three-year deal will run until the end of the 2014/15 season, and also includes an association with the UEFA Super Cup, the UEFA Women's Champions League final and the UEFA Futsal Cup finals.
"I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family," said UEFA General Secretary Gianni Infantino. "Through this partnership, UEFA and HTC will promote European club football to a global audience and bring new opportunities for our fans to engage with the competitions.
"We value the support and commitment of HTC and anticipate that their involvement with these competitions will increase the profile of their brand on a global scale," he added.
"Football elicits so much passion around the world, so we are very excited to be able to enhance fans' ability to enjoy two of the game's biggest club competitions," said Peter Chou, CEO of HTC Corporation. "We'll be working closely with UEFA to offer surprising football experiences to all football fans, and to provide a richer overall mobile experience."
The official partners of the UEFA Champions League are Heineken, UniCredit, MasterCard, Ford, PlayStation and Gazprom. HTC and adidas are official supplier partners. For the UEFA Europa League, Western Union is the presenting partner, HTC and Hankook are official partners, and adidas is the official supplier partner.
UEFA Events SA is a wholly owned subsidiary of UEFA, created to manage and handle the European football body's commercial and event operations. TEAM Marketing is the exclusive marketing agency of UEFA for the exploitation of certain media and commercial rights relating to the UEFA Champions League, UEFA Super Cup and UEFA Europa League.