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Gazprom becomes Champions League Official Partner

Marketing

Gazprom, the world's largest extractor of natural gas, will be an Official Partner of the UEFA Champions League from 2012–15 and of the 2012, 2013 and 2014 UEFA Super Cups.

Gazprom becomes the sixth and last Official Partner for the UEFA Champions League's 2012–15 cycle
Gazprom becomes the sixth and last Official Partner for the UEFA Champions League's 2012–15 cycle ©AFP/Getty Images

UEFA has announced that an agreement has been reached with Gazprom, the largest extractor of natural gas in the world, to become an Official Partner of the UEFA Champions League for the period fom 2012 to 2015, and of the UEFA Super Cup in 2012, 2013 and 2014.

The three-year deal will run until the end of the 2014/15 season and will see Gazprom cement its involvement with Europe's most prestigious club football competition through exclusive services and products.

Commenting on the agreement, David Taylor, CEO of UEFA Events SA, said: "I am delighted that Gazprom is to become an official partner of the UEFA Champions League for 2012 to 2015. Gazprom is a global energy company and the UEFA Champions League will benefit from Gazprom presence in more than 20 European countries and many more around the world. We expect that involvement with the UEFA Champions League will assist Gazprom to help build its brand awareness and identity on a global stage."

Alexey Miller, chairman of the management committee of Gazprom, said: "Gazprom is not only the largest gas company in the world, but also one of those most passionate about football. We have a long history of supporting football clubs in Russia and Europe. Now we have joined the UEFA Champions League – the leading European club football competition. I am sure this cooperation will improve Gazprom's reputation and advance our brand awareness to a fundamentally new level on the global scale."

Gazprom joins Heineken, UniCredit, Ford, MasterCard and Sony Computer Entertainment Europe (SCEE) as the sixth and last Official Partner for the 2012–15 seasons besides adidas, who are the Official Supplier.

UEFA Events is a wholly owned subsidiary of UEFA, created to manage and handle the European football governing body's commercial and event operations.

TEAM Marketing is the exclusive marketing agency of UEFA for the UEFA Champions League and UEFA Super Cup.