The UEFA Executive Committee has awarded the commercial rights management of its national team competitions, including broadcasting and sponsorship, to CAA Eleven.
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The UEFA Executive Committee has awarded the commercial rights management of its national team competitions to CAA Eleven, a company that will be exclusively dedicated to managing the broadcasting, sponsorship and licensing rights on behalf of UEFA.
The decision was made by the UEFA Executive Committee at its meeting in St Petersburg on 1 October. It means that CAA Eleven will manage the centralised commercial rights to the UEFA EURO 2016 qualifying competition, the European qualifying competition for the 2018 FIFA World Cup and the 24-team UEFA EURO 2016 final tournament.
"Our strategic aim was to exploit the commercial rights for our national team competitions under one roof," said UEFA General Secretary Gianni Infantino. "This would then allow us to offer a coherent approach in optimising overall revenue streams for our member associations going forward. A similar centralisation of commercial rights has helped to strengthen European club football over the past two decades."
Founded in June 2012, CAA Eleven was formed by CAA Sports, a division of the world's leading entertainment and sports agency Creative Artists Agency (CAA). Commercial rights experts Olivier Guiguet and Stéphane Schindler will serve as CAA Eleven's chief executive officer and chief operating officer, respectively. The company is currently assembling a staff of employees, who will be headquartered in Nyon, Switzerland.
"We are honoured to have been selected by UEFA to represent the prestigious rights for UEFA's national team competitions," said David O'Connor, managing partner of CAA, which represents many of the most successful professionals working in film, television, music, video games, theatre, fashion and the internet. "We look forward to working closely with our partners at UEFA, one of the world's most respected governing bodies, and its 53 member associations, to create precedent-setting opportunities around the globe for these highly-coveted media assets."
CAA Eleven's mandate comes into immediate effect, so the commercial rights for the 2013 UEFA European Under-21 Championship in Israel and the 2013 UEFA Women's EURO final tournament in Sweden will be managed as part of its portfolio.
The competitions concerned by this agreement are:
UEFA European Football Championship
UEFA European Under-21 Championship
UEFA European Under-19 Championship
UEFA European Under-17 Championship
UEFA European Women's Championship
UEFA European Women's Under-19 Championship
UEFA European Women's Under-17 Championship
UEFA European Futsal Championship
FIFA World Cup, European qualifying competition
For more information about CAA, please contact:
Beth McClinton, CAA Sports for CAA Eleven