The team representatives attending the UEFA Champions League group stage draw ceremony in Monaco heard a call for discipline and rationality in club football finances.
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UEFA General Secretary Gianni Infantino has called upon European clubs to be pragmatic in their financial management as the new financial fair play measures start to take effect.
"Let me remind clubs to adopt a prudent financial approach in their daily business, so as to be able to meet the requirements of the financial fair play rules that are being implemented for the future well-being of club football in Europe," Mr Infantino told the audience at the UEFA Champions League group stage draw ceremony in Monaco on Thursday.
"UEFA and its Club Financial Control Body will not hesitate to take action should clubs not meet such requirements," Mr Infantino said. The UEFA Club Licensing and Financial Fair Play Regulations aim to introduce more discipline and rationality in club football finances.
Mr Infantino also reflected upon the anticipation of the new season at the Monaco ceremony. "Following a historic and very successful UEFA EURO 2012 in Poland and Ukraine, it is now time to return to club football and look ahead to another exciting campaign," he said.
"This year's UEFA Champions League will culminate in the final at Wembley on 25 May 2013, as we will be heading back to London to celebrate the 150th anniversary of the English Football Association, the oldest national association, which notably drew up the first rules of our beautiful game.
"A game which conveys values such as respect and fair play," the UEFA General Secretary continued. "Values which we truly hope will be displayed by players, officials and supporters alike around all stadiums in Europe this season.
"Congratulations to all the clubs that have qualified for the group stage of the 2012/13 UEFA Champions League – and in wishing them good luck I am sure they will do their utmost to lift this prestigious trophy at the end of the season."