MasterCard renews its UEFA Champions League sponsorship

UEFA announced the extension of its long-standing UEFA Champions League partnership with MasterCard for the next three seasons.

Barcelona's Lionel Messi in UEFA Champions League action
Barcelona's Lionel Messi in UEFA Champions League action ©Getty Images

036 - Global payment systems provider remains an official partner for the 2015-18 cycle

UEFA today announced the extension of its long-standing UEFA Champions League partnership with MasterCard for the next three seasons. The agreement also includes the UEFA Super Cup, the UEFA Women’s Champions League final and the UEFA Youth League finals.

MasterCard has been a supporter and partner of Europe’s most prestigious club football competition for over 20 years. The payment systems provider will continue to engage with fans and offer many UEFA Champions League-related surprises to their card-holders via their ‘Priceless Surprises’ campaign. As part of the agreement, MasterCard will remain the official provider of the UEFA Champions League player escorts. Through this exclusive right, MasterCard will enable children from all over the world to enjoy a truly priceless experience when they walk onto the pitch alongside the UEFA Champions League stars before matches.

Commenting on the extension of the partnership, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said:

“We are very pleased to continue our long-standing partnership with MasterCard, who have been an active supporter of the competition since 1994. Having a global and trusted company like MasterCard as a UEFA Champions League sponsor is a great asset, and we are delighted to have them on board. Through their extensive activations on a global level, MasterCard will continue to play an integral role in bringing the UEFA Champions League closer to the fans.”

Raja Rajamannar, Chief Marketing Officer at MasterCard, said: “We are very proud and excited to renew our sponsorship of the UEFA Champions League, a long-standing partnership dating back to 1994. During this time, we have seen countless priceless moments on the pitch and the passion of the fans has continued to grow around the world for this great competition. Association with key sporting events is an important way that MasterCard can directly connect fans and people around the world to the priceless possibilities associated with their passions. We look forward to another three seasons of supporting Europe’s premier club competition along with the UEFA Super Cup, UEFA Women’s Champions League final and UEFA Youth League finals.”

MasterCard joins Heineken, Nissan, Sony, UniCredit and PepsiCo as the sixth official partner of the UEFA Champions League for the 2015-18 cycle, alongside adidas, which is the official supplier partner.

 

Note to the editors

UEFA Events SA is a wholly owned subsidiary of UEFA, created to manage and handle the European football governing body's commercial and event operations.

TEAM Marketing AG is the exclusive marketing agency of UEFA for the UEFA Champions League, UEFA Europa League, UEFA Super Cup, UEFA Women’s Champions League Final and UEFA Youth League finals.

 

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