England's 'For All' vision

The English Football Association's For All campaign promotes the key value that football is for everyone to enjoy - anytime, anywhere.

Football is open to everyone – and the Football Association (FA) in England, the birthplace of football, is determined to raise awareness that anyone can take part and experience the joys of the game.

As part of this drive, the English association's far-reaching 'For All' campaign is enjoying considerable success.

The FA runs initiatives to encourage every type of player – but involvement is not simply limited to being a player. New coaches, referees and volunteers are always welcome in all parts of England.

Among the series of ongoing initiatives, Girls Football Week aims to get more girls involved in football. The FA People's Cup is the country's biggest free, amateur five-a-side competition, and the FA is building hundreds of 3G pitches across England – "so everyone who wants to play, can," the association says proudly.

In addition, seven disability national teams are among the 24 run and supported by the FA – giving a wonderful opportunity for people to wear an England shirt and feel the pride of playing for their country.

James Blackwell on how the FA opened a new football world for him
James Blackwell on how the FA opened a new football world for him

"Today, 11.8 million people play football in England," the association explains. "And the FA is here to ensure everyone who participates has a great experience – regardless of gender, sexuality, ethnicity, ability or disability, faith or age."

Two particular personal stories perfectly highlight the For All philosophy – focussing on women’s football and disability football. 

England women’s football legend Casey Stoney talks about the problems she faced when she started playing football, and how the game proved a liberating experience for her.  

Now, after winning 129 senior national team caps, she is planning a coaching career – giving back to football, in gratitude for what the game has given to her.  

Then, James Blackwell tells us about his own Road to England – the difficulties of growing up with cerebral palsy, the stigmas that he had to contend with, and how he finally accepted his condition after keeping it a secret for several years - even from his fiancée.

James explains how the FA was a vital catalyst in giving him the opportunity to embrace his disability, to enter a new football world, and to achieve the dream of representing his country in the England CP team. 

The FA has a simple, clear philosophy that reaches out to everybody who loves football. "The game is for anyone, anytime, anywhere. In other words – For All."