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Expedia Group extends UEFA Champions League partnership

Expedia Group launches European travel hub Expedia® Live to help fans travel to matches and becomes regional partner in the United States

Alex Grimm/Getty Images

UEFA is delighted to announce that Expedia Group has signed two new deals that will see the full-service online travel brand become a provider of the Expedia® Live travel hub in Europe and a regional partner in the United States.

Through Expedia® Live, fans in the United Kingdom, Germany and France will have the opportunity to book accommodation, when planning to visit cities during away matches, and have access to city guides and expert advice regarding the best sites to explore.

In addition to regional sponsorship assets, Expedia Group will receive global supplier and licencing rights from the start of the knockout stages of this year’s competition on 14 February until the end of the 2023/24 UEFA Champions League season.

The partnership reinforces the travel brand’s commitment to enriching the football experience through travel and fuelling travel in the pursuit of passion.

Commenting on the renewal, Guy-Laurent Epstein, UEFA marketing director said: "We are very pleased that Expedia Group has chosen to extend its involvement with UEFA's flagship club competition with these two exciting deals. The Expedia Group has been a committed UEFA partner since 2018, and we are sure that these new ventures will help fans to follow the world’s greatest club competition even more closely.”

Expedia’s Michele Rousseau, Senior Vice President, Global Brands, added: “We know that the away match experience begins as soon as you start travelling. Extending our successful partnership with UEFA Champions League allows us to enrich the football experience for even more fans as they travel to support their teams. Ultimately, nothing beats being there and Expedia® Live lets fans book their travel and provides everything they need to fully explore a city beyond the game’s 90 minutes.”

Expedia is a full-service online travel brand offering travellers a wide selection of travel products including air, accommodation, car rental and attractions, and is available in over 30 countries.

The worldwide sales of all UEFA club competition sponsorship rights are being carried out by TEAM Marketing AG on UEFA’s behalf.