The Football Federation of Kosovo (FFK) unveils its vision with a special ceremony in Pristina.
Article top media content
Women's football in Kosovo has a brighter future thanks to the launch of the FFK's first dedicated strategy devoted to developing the game.
The strategy comes to life following consultation with both UEFA and FIFA, focusing on key areas including: participation, competitions, education, national teams, elite journey, communication and marketing, good governance and leadership.
Through the strategy, the FFK aims to empower girls and women to engage with the game, in turn challenging and reshaping societal perceptions.
The launch ceremony took place in Pristina, featuring senior and youth national team players, as well as referees and club representatives.
Agim Ademi, FFK president:
"I am proud that we have achieved such a thing in cooperation with UEFA and FIFA and with the work carried out by the team. This strategy is a big step in the development of women’s football in our country. Women’s football is our priority and we aim to increase the participation of girls and women in all aspects of football through this strategy. In addition to this strategy, we are also creating the right opportunities for girls to join football through the improvement of the sports infrastructure."
Valbona Gashi, FFK head of women's football development:
"Our new strategy will help improve conditions for the women's football community and create new player pathways, while improving our infrastructure, both now and in the future.
"Since 2016, UEFA has been one our main supporters and we have achieved a lot of projects together. With our commitment, we will now be able to influence participation growth, the development of competitions, education, national team and elite pathways, communications and marketing, and governance and leadership."
Forty-seven of Europe's 55 national member associations now have dedicated women's football strategies, with 17 associations benefitting directly from UEFA’s tailored support in creating their own strategies, fine-tuned to individual associations’ circumstances and stage of development.