The GS Academy, set up by UEFA ASSIST, aims to support general secretaries from football associations across the globe by providing practical assistance to help develop and strengthen the sport.
Article top media content
UEFA ASSIST, in partnership with the Confederation of African Football (CAF), has launched the first two editions of its GS Academy in Windhoek, Namibia and Addis Ababa – the capital of Ethiopia.
The aim of the new initiative introduced by UEFA is to provide practical assistance to other confederations and their member associations in order to help them develop and strengthen football across the world.
The GS Academy invites general secretaries from national football associations to participate in a regional GS Academy workshop, helping them to enhance their ability to succeed in their role.
"It was important for us to come and get the best guidance and knowledge from UEFA," said the General Secretary of the Kenya Football Federation, Robert Muthomi, who participated in the GS Academy held in Ethiopia.
"I will go back to my federation and teach my staff what we have learned. We will adapt the toolkit received here and share this knowledge so that everybody understands the level we’re trying to reach."
In developing UEFA ASSIST, research was conducted to discover which educational programmes were needed to support the development of UEFA’s sister confederations. One of the prime requests was to boost the knowledge of the national associations’ general secretaries.
The participants of the GS Academy are led through a programme highlighting the key aspects of their role as general secretaries, including governance, strategic planning, finance, people management, marketing & communications, player development & administration, as well as game administration.
All 56 of CAF’s national associations will take part in the programme over the next six months. The GS Academy will also be introduced in other confederations.
What is UEFA ASSIST?
UEFA ASSIST is a programme launched in 2017 with the aim to share knowledge and best practices in order to help UEFA’s sister confederations develop and strengthen football within their respective territories. UEFA ASSIST is designed to provide practical rather than financial assistance and to offer support through development activities. Find out more.