#EqualGame is UEFA's campaign to promote its vision that everyone should be able to enjoy football.
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#EqualGame is UEFA's campaign to promote its vision that everyone should be able to enjoy football, regardless of who they are, where they are from or how they play the game.
The #EqualGame campaign was created under UEFA's Respect initiative and designed to spread the positive spirit of inclusion, amplify a clear and uplifting message about the benefits that football brings to the community; show how the game can be enriched by greater diversity; and explain the European football family's role to make the sport open and accessible to all.
The campaign aims to bring a fresh new dimension to UEFA's promotion of diversity, inclusion and accessibility by demonstrating and championing unique and inspiring football stories in Europe. It has received the support of football stars from grassroots to the elite level, with the goal of uniting the entire football community through its common love for the game.