Head to the Heineken Fan Bar to enjoy ice-cold beer and community-focused activations. We know fans are everywhere. So come down and cheer together over a Heineken.

On Saturday, enter the Heineken FanPass competition for your chance to win tickets to the UEFA Champions League final 2026. You can win the hottest ticket in town and travel to the Puskás Aréna in style - on the Heineken-branded minibus, in an exclusive supporter kit.

The PepsiCo House of Fizz: The converted van to bar concept aims to offer fans a premium, refreshing beverage experience directly connected to the excitement of the event. The curated menu of 4-5 bright and bold, non-alcoholic, crafted beverages, designed to elevate every sip before the big game. Within the space there will be comfortable seating to enjoy the beverages, football games and the opportunity to win UCL and PepsiCo prizes.

Gatorade 5 v 5 Tournament: Gatorade aims to inspire and fuel the next generation to play and stay in sport. At the Gatorade 5 v 5 Global Finals in Budapest, we are bringing 5-a-side teams from across the world together for an epic, unforgettable experience.

Starting at 11:00 on Saturday morning, the Gatorade 5v5 Global Finals for both boys' and girls' teams will be taking place on the UEFA Champions Festival pitch.

Move Like a Pro is designed to bring the qualities of elite footballers to life. Through a series of interactive challenges focused on speed, precision, reliability, and teamwork, fans are invited to test their skills, climb the leaderboard inspired by the FedEx Performance Zone, and see how they measure up against Europe’s top players. This activation connects fans to the game they love while showcasing the performance values that define FedEx on and off the pitch.

Take on “The Unexpected Catch” as a giant tentacled boss has taken over the goal. Test your accuracy by hitting the targets while avoiding the looming threat and compete for a high score for your chance to win UEFA Champions League final tickets (Thursday - Saturday) or PlayStation prizes (Sunday).

On Friday between 4-5pm, head to the main stage for live EA SPORTS FC™ 26 action and challenge top players for the chance to win instant prizes, or watch as fans and pros team up in a high-energy ProAm showdown on PS5.

Entrants must be 18 or over. Terms and conditions apply.

Join Topps for a hands-on fan experience you won’t want to miss: Head to the Topps booth to create your own personalised Topps Chrome-style card, explore everything from core collections to premium releases featuring rare relic and autograph cards, and trade with fellow fans. Throughout the day, catch live box breaks on the official stage and drop by our streaming studio, where creators and influencers open Topps products live from the festival.

Feeling competitive? Take on the Ultimate Topps challenge - land a hole-in-one for a shot at the top prize - and spin the Topps wheel to pick up card samples and more. Make sure you stop by and be part of the action!

Take photos at the exhibition stand and interact. Share your photos on social media and you can get a free gift.

Get match-ready with the Vodafone Champions Travel eSIM, keeping you connected wherever the game takes you. Take your shot to beat the bot with our Al RoboKeeper penalty game or test your skills on the Keepy-Uppy machine to unlock prizes, including tickets to the UEFA Champions League final and exclusive tech from OPPO. Also, don’t forget to capture shareable moments along the way and recharge for free in our Connect & Charge Lounge before heading back into the action.

adidas will again supply giant OMBs replicating the UCLF OMB design, inspired by the host city Budapest. Fans can get their picture with the balls and celebrate the finalist teams who's team names will be printed on the ball.

The Gillette activation is a high-visibility, premium outdoor experience combining football culture, barber shop culture and live entertainment in one iconic location.

The setup is designed to attract large crowds, encourage participation, and visually communicate Gillette’s association with performance and precision.

At the heart of the concept is a custom-built outdoor barber shop experience, complemented by fun football-skill activations and large-format screens featuring both Gillette advertising and event-related content.

Visitors under the age of 14 can only enter the Champions Festival with an accompanying adult.

Yes, you can bring a bag as long as it is no larger than A4 size. Security checks will take place upon entry.

A bag deposit will be available on-site; however, it's best to bring a small bag so you can carry it all day! The service will be free and work on a wristband basis.

The Champions Festival is cashless! However, you will be able to upload cash to a prepaid card at the top-up points on-site.

For the safety of all attending, please avoid bringing items which are deemed illegal or unsafe to the Champions Festival. Prohibited items include:

• Any kind of sharp objects (including knives) or weapons
• Mental chain longer than 50 centimeters
• Any illegal recreational drugs
• Food or drink, including alcohol
• Scooters, segways or bicycles
• Drones, cameras with tripods, professional audio and video recording equipments
• Glass and metal cans
• Lasers or electronic pointers
• Any political, racist or xenophobic materials
• Flags or banners larger than 2m
• Promotional or commercial materials
• Aerosols or flammable substances
• Pyrotechnics (fireworks, flares, smoke bombs and sparklers)

Information will be released on the accessibility page soon.