The UEFA Champions League final in Moscow on 21 May 2008 has a personality of its own with a complete design concept developed especially for the event.
The final of the UEFA Champions League in Moscow on 21 May next year has been given a personality of its own with a complete design concept developed especially for the event. The design and logo will provide the 2008 final with a unique identity applied across a wide of promotional applications, from tickets to web banners.
This concept captures the vibrancy, energy and cultural dynamism of modern Moscow. The design uses a modern interpretation of both classic constructivist and iconic design to capture the architectural beauty, culture and passion for football for which the city is justly famous. A graphic toolkit with key elements of the final design, has also been provided to all official UEFA Champions League sponsors, to support their promotional activities leading up to the final at the Luzhniki Stadium in Moscow 2008.
Leeds-based design and branding agency The Works is behind the comprehensive design concept created especially for the Moscow final. Established in 1989, The Works are leading specialists in the creation of brand identity, branded content and promotional design for media, entertainment and sports organisations all over the world. The ambassador for the Moscow final is the legendary former Soviet Union goalkeeper Rinat Dassaev.
Identity of its own
The UEFA Champions League final has, in recent years, been given an identity of its own with a unique logo, a design concept and an overall theme. The objective is to help promote the final and enhance the prestige of one of the world's biggest sporting events. The initial idea that inspired the creation of a new identity for each final was to develop a specific design with a distinctive flavour of the host city.
The UEFA Champions League final is one the world's major sporting events. Around 150 million people watch the final live, and there is 20,000 hours of TV coverage worldwide each season. The UEFA Champions Festival – involving five days of football-related entertainment in the centre of the city – features a display of the trophy, videos, spontaneous football on mini-pitches, skill clinics, autograph sessions, memorabilia exhibition, a football knowledge quiz and more. Thousand of visitors are expected to attend the UEFA Champions Festival in Moscow next May.