FDJ, a lottery with 33,000 points of sale in 12,000 towns and villages in France, has become the first partner to join the family of UEFA EURO 2016 national sponsors.
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UEFA is pleased to announce that FDJ (Française des Jeux) has become the first partner to join the family of UEFA EURO 2016 national sponsors. This partnership concerns the FDJ brand and its lottery activities.
FDJ is heavily involved in sport in France, at both amateur and professional levels and through its sponsorship of top athletes and major sports events. It is therefore only natural that FDJ has joined forces with UEFA EURO 2016, the biggest event to be staged in France since 1998.
FDJ is a major French institution with a unique network of 33,000 points of sale in 12,000 towns and villages across the country. This powerful network will enable FDJ to bring the event closer to its 27 million clients through a promotional programme that will get under way next year already.
Commenting on the deal, Guy-Laurent Epstein, marketing director of UEFA Events SA, said: "We are very pleased to welcome FDJ on board as the first UEFA EURO 2016 national sponsor. With its 33,000 sales points in France, FDJ is ideally placed to promote the event throughout the country, thanks to its proximity to the fans. FDJ has also been active in French sport for many years now so it is only natural that it should want to get involved in the biggest event in the country and share the excitement and emotions football has to offer."
There is great interest in UEFA EURO 2016 in France and UEFA is in the process of finalising partnership agreements with other big companies.