EURO 2012 logo ready for launch

The world will get a first look at the official logo for UEFA EURO 2012™ in Poland and Ukraine on Monday when the design is formally unwrapped at a ceremony in Kyiv's Mykhailivska Square from 12.15CET.

Wrapped and ready
The giant logo will be literally under wraps in the square over the weekend, having been lovingly gift-wrapped in anticipation of the official launch on Monday. The event will also witness the first public outing of the slogan that has been chosen for the competition; for UEFA EURO 2008™ in Austria and Switzerland it was the memorable 'Expect Emotions'.

Honoured guests
UEFA President Michel Platini will attend the ceremony along with Polish Football Association President Grzegorz Lato, his Football Federation of Ukraine counterpart Grigoriy Surkis and representatives from the eight host cities: Gdansk, Warsaw, Poznan, Wroclaw, Lviv, Kharkiv, Donetsk and Kyiv. The launch proceedings will be followed by a news conference at the nearby Intercontinental Hotel.

Visual identity
The purpose of the logo is to give UEFA EURO 2012™ a distinct personality of its own, and the accompanying visual identity combined with the logo will be applied across a wide range of promotional applications from tickets to web banners. The objective is to help promote the tournament as one of the world's biggest sporting events – by providing an easily recognisable identity inspired by the cultural reference of the Wycinanki pattern from both host nations.