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RTL, VRT and Telenet awarded Belgian media rights

Media rights deals have been announced with RTL, VRT and Telent who will act as UEFA content partners in Belgium for the 2012–15 seasons of the UEFA Europa League.

Standard Liège are helping to fly the flag for Belgium in this season's UEFA Europa League
Standard Liège are helping to fly the flag for Belgium in this season's UEFA Europa League ©Getty Images

UEFA announced today the award of certain media rights for the 2012–15 UEFA Europa League in Belgium to RTL, VRT and Telenet.

Free-to-air broadcaster RTL has won the French-language rights to the best match in each kick-off slot every matchweek. RTL will show both live matches as well as a highlights programme each matchweek on Club RTL.

In the Flemish language, national broadcaster VRT will screen live the best game of the matchweek on its channel Canvas, while pay operator Telenet will show a comprehensive selection of games every matchnight in both kick-off slots on its three Sporting Telenet-branded channels.

Both VRT and Telenet will broadcast highlights programmes each matchweek in the Flemish language.

Commenting on the award of UEFA Europa League media rights, UEFA said: "UEFA is delighted to continue its successful relationship with VRT in respect of the UEFA Europa League in Belgium and also to welcome RTL and Telenet into the UEFA Europa League family of broadcasters. Each of the three broadcasters has significant experience of working on the UEFA club competitions and their extensive broadcast knowledge and strong programming commitments will ensure significant exposure of the competition across Belgium."

UEFA would like to thank current content partners AB3 and EXQI Sport for their continued commitment and dedication to the UEFA Europa League. Further announcements regarding the sale of the remaining UEFA Europa League media rights will be made in due course.

TEAM Marketing is the exclusive marketing agency of UEFA for the exploitation of certain media and commercial rights relating to the UEFA Champions League, UEFA Super Cup and UEFA Europa League.