The UEFA Women's Champions League trophy was displayed at the Stadio Olimpico before Roma played Fiorentina in Serie A to promote breast cancer awareness and International Women's Day.
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The UEFA Women's Champions League trophy took a trip to Rome to promote the 2016 final in Reggio Emilia as well as to mark the week of International Women's Day which takes place on Tuesday.
The trophy was exhibited at the Stadio Olimpico ahead of Friday's men's Serie A match between Roma against Fiorentina, where a delegation from the host club's Under-12 girls set-up was invited onto the pitch, and UEFA Women's Champions League final ambassador Patrizia Panico – the Fiorentina forward capped more than 200 times by Italy – was a guest. Also present were Sporting Locri, a women's futsal team comprising players who were recently victims of intimidation.
Roma recently teamed up with the Italian Football Federation (FIGC) and the Susan G. Komen breast cancer charity, with the Giallorossi holding a series of events through the Roma Cares Foundation which seek to raise awareness against all forms of discrimination, abuse or violence against women. In the spirit of these initiatives, the club will also make a physical contribution towards improving women's health through prevention.
As a show of their engagement with these issues, Roma and the FIGC are sporting special pink versions of their badges throughout the week, just as NFL clubs and other professional sports are doing in the United States. 'Think Pink, Play Football' is the slogan accompanying the activities scheduled to take place during this week dedicated to women.
Women's Week also aims to provide a moment for reflection on the importance of vigilance and prevention in women's health. On Sunday, coinciding with the Roma academy teams' matches, Susan G. Komen Italia offered free breast cancer screening to the mothers and/or female guardians of the children involved. The Roma academy and the Italian National Olympic Committee (CONI) also made the medical room available for specialist appointments and ultrasound scans.