UEFA's technical observers at the tournament in Norway were two highly respected coaches backed by a wealth of experience at national team level.
Hope Powell started playing football at the age of 11 and developed into a talented midfielder at Millwall Lionesses LFC, later moving to Fulham LFC and Croydon LFC, winning the FA Women's Cup three times in addition to the league in 1996. Her international career began at 16 against the Republic of Ireland, and she was in the side that reached the last eight of the 1995 FIFA Women's World Cup in Sweden. After 35 goals in 66 games for England, Powell became the first female coach of her country in 1998, going on to oversee the FA's women's set-up from the Under-15s upwards.
In 2003, she was the first woman to obtain a UEFA Pro licence and earned recognition in English football's hall of fame – only the second woman to receive the accolade. By then, she had been awarded an OBE in the Queen's birthday honours list for services to the game. As national coach, she took England to the 2001 and 2005 UEFA European Women's Championship final tournaments, the 2007 FIFA Women's World Cup quarter-finals, and led the team to the Women's EURO 2009 final, losing to Germany.
Powell also managed the Great Britain team that reached the quarter-finals of the 2012 Olympic Games. Since leaving The FA in 2013, she has been engaged in various UEFA and FIFA coach education projects.
Jarmo Matikainen started his playing career with second division Helsingin Ponnistus 1887 at 22 in 1982. In 1988 he joined first division FC Kontu, returning to Ponnistus a year later. After a spell with Malmin Palloseura in 1991, he operated as player-coach at FC Viikingit from 1992 till 1997. After a year at Ponnistus, he made his debut for the Football Association of Finland (SPL-FBF) as assistant coach to the Women's Under-19 side in 1999.
He went on to play a variety of roles within the Finnish FA's coaching team (assistant coach to the women's Under-21 and senior teams from 1999 till 2000 and again from 2005, head coach of the Under-17 team from 1999 to 2005, head coach of the Under-19s) before becoming the association's technical director. In 2010, he moved to the Football Association of Wales (FAW) to take over as coordinator of women's football.
In March 2014, he returned to the Finnish national association to work as director of coaching, with responsibilities for player development and coach education in the Uusimaa district which covers the capital and the southern area of the country. The tournament in Norway was one of many at which Matikainen has acted as a UEFA technical observer and, at that stage, he was still combining his responsibilities in Finland with the role of head coach of the Welsh senior women's team.