UEFA Men’s National Team Football 2027-2029 Marketing Rights Packages, Sports Betting

Following the record breaking success of UEFA EURO 2024™, UEFA is launching a tender for exclusive marketing rights in the sports betting sector for UEFA EURO 2028™, to be hosted in the United Kingdom and Republic of Ireland, as well as for the UEFA Nations League Finals™ 2027 and 2029. Any interested party that wishes to take part in the formal tender process should register its interest to CAA Eleven Sàrl (CAA11) via e-mail at sponsorship@caa11.com by no later than 12:00 CEST on Friday 30 May 2025.

CAA11 acts as UEFA’s exclusive agency for the worldwide sale of media, sponsorship and licensing rights for men’s national team competitions and will administer this process on UEFA’s behalf.