BEYOND HOSPITALITY appointed as Official Hospitality Provider for UEFA EURO 2028

UEFA has appointed BEYOND Hospitality for both the sales and delivery of the Official Hospitality programme for UEFA EURO 2028. The sports-hospitality company will create, promote, sell globally and deliver unique ticket-inclusive hospitality packages for the final tournament in the United Kingdom and Ireland.

Martin Kallen, UEFA Events S.A. CEO, said: “Partnering with BEYOND Hospitality is an important step towards delivering the most impressive Official Hospitality programme yet for UEFA EURO 2028. Their creativity and commitment will offer unforgettable experiences for guests at every venue across the UK and Ireland.”

Jaime Byrom, Executive Chairman of BEYOND Hospitality, added: “It’s an honour to be entrusted by UEFA with the Official Hospitality programme for EURO 2028 in our home region. We look forward to setting a new benchmark in guest experience across our product portfolio and to welcoming fans and corporate guests from around the world to our hospitality spaces in 2028.”

UEFA EURO 2028, one of the world’s biggest sports events, will feature 24 teams, and will be played across nine venues in the United Kingdom and Ireland. The tournament will kick off on 9 June 2028 at the National Stadium of Wales in Cardiff, with the final taking place at Wembley Stadium in London on 9 July 2028.

The UEFA EURO 2028 Official Hospitality programme will offer access to all skyboxes and selected elite lounges, featuring premium seats, gourmet catering and outstanding viewing positions across top-class venues.

Official Hospitality experiences will be available for purchase online at www.beyond-hospitality.com/euro28 or via the company’s sales network. Official Hospitality options will be available on a first-come, first-served basis from 1 September 2026, and there will be a pre-sale period for existing box holders at the venues beginning in April 2026.