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Just Eat Takeaway.com to sponsor UEFA Champions League & UEFA Women’s EURO in wide-ranging partnership

One of the world’s largest online food delivery companies has signed a multi-competition deal with UEFA to partner a broad range of men’s, women’s, youth and futsal competitions.

Just Eat Takeaway.com becomes UEFA partner in wide-ranging sponsorship deal

UEFA is proud to announce a landmark deal with Just Eat Takeaway.com, which has become a wide-ranging partner for a number of UEFA’s flagship competitions.

This partnership covers 11 different competitions, including the UEFA Champions League, the UEFA Europa League and the newly created UEFA Europa Conference League. The agreement for UEFA’s men’s club competitions, which also includes the UEFA Super Cup, the UEFA Futsal Champions League and the UEFA Youth League, will run from 2021 until 2024.

From Right to Left: Jitse Groen, CEO of Just Eat Takeaway.com; Marijn Luchtman, global head of sponsorship at Just Eat Takeaway.com & Maurine Alma, CMO at Just Eat Takeaway.com
From Right to Left: Jitse Groen, CEO of Just Eat Takeaway.com; Marijn Luchtman, global head of sponsorship at Just Eat Takeaway.com & Maurine Alma, CMO at Just Eat Takeaway.com@JustEatTakeaway.com

Just Eat Takeaway.com has also signed an agreement to become a UEFA Women’s Football partner. This will give the online food delivery marketplace sponsorship rights for the UEFA Women’s Champions League and the UEFA Women’s EURO, as well as the UEFA Women’s Futsal EURO and the UEFA European Women’s Under-19 and U17 Championships.

In November 2019, Just Eat Takeaway.com announced a sponsorship deal with UEFA EURO 2020 as the tournament's Official Food Delivery Platform Partner.

“Just Eat Takeaway.com are a market leader in their field and we were delighted when they joined as a UEFA partner for the UEFA EURO at the end of 2019,” said Guy-Laurent Epstein, UEFA marketing director.

Just Eat Takeaway.com became a partner of UEFA EURO 2020 in November 2019 (UEFA marketing director Guy-Laurent Epstein (L) & Jitse Groen, CEO of Just Eat Takeaway.com (R)
Just Eat Takeaway.com became a partner of UEFA EURO 2020 in November 2019 (UEFA marketing director Guy-Laurent Epstein (L) & Jitse Groen, CEO of Just Eat Takeaway.com (R)UEFA via Getty Images

“This latest deal to partner with 11 UEFA competitions, including the UEFA Champions League, the UEFA Europa League and Europa Conference League and all women’s competitions, shows their commitment to supporting all levels of football across Europe, while with their digital expertise, Just Eat Takeaway.com will be providing fans with an easy and seamless way to order food, as they simultaneously watch some of European football's biggest stars compete in some of the world’s most important club and national team competitions."

Just Eat Takeaway.com’s four-year partnership to support women’s football across all age groups, will run through to mid-2025. Aside from five competitions, the online food delivery company will also partner with UEFA's Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football.

Just Eat Takeaway.com will partner all of UEFA's women's competitions from 2021 until 2025
Just Eat Takeaway.com will partner all of UEFA's women's competitions from 2021 until 2025©Sportsfile

"This is such an exciting time to be connected with women's football, which is growing at an incredible rate and we are delighted to have Just Eat Takeaway.com joining us for the next four years," said Nadine Kessler, UEFA chief of women's football.

“The 2021/22 season will see the women’s game move to new heights with the UEFA Women’s Champions League featuring a 16-team group stage as well as centralised marketing and TV coverage. Meanwhile, next year’s UEFA Women’s EURO in England promises to be our biggest national team competition yet.”

As part of the deal, Just Eat Takeaway.com will have exposure opportunities such as stadium LED board advertising, as well as exclusive on-site activation experiences.

“Our strategy is to pair our premium household brands with the most premium sport events on the planet,” said Jitse Groen, CEO and founder of Just Eat Takeaway.com. “It is especially important for us to sponsor both the women’s and the men’s tournaments. Our brand is for everybody, and sports should be too. We share these goals with UEFA.”

Headquartered in Amsterdam, Just Eat Takeaway.com has rapidly grown to become the leading online food delivery service in the world, with operations in 23 countries around the globe.