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Kessler: EURO to turbo-charge rise of women's football

Nadine Kessler sets out how UEFA Women's EURO 2022 this summer represents a tipping point for development of the women's game

110522 UEFA Congress Kessler speech
Nadine Kessler on UEFA Women's EURO

Nadine Kessler expects UEFA Women's EURO 2022 to offer an estimated half a million new opportunities for girls and women in England to get involved in football – a sign of the lasting legacy that the biggest women's European Championship ever is destined to have on the female game.

"The tournament will provide world-class football, break records, leave a lasting legacy and welcome everyone," said Kessler, UEFA's chief of women's football, as she set the stage for this summer's main sporting event in a keynote address to the 46th UEFA Congress in Vienna.

Kessler highlighted how the 16-team finals will break records and play a critical role in achieving the five-year goals of Time for Action, the UEFA strategy for women's football which was launched in 2019.

The stage

  • Most competitive EURO yet, iconic stadiums, high-quality facilities
  • A record €16m prize pot, first ever club benefits programme, hugely enhanced TV production delivery
  • Major event operating structure, significant resource assigned, video assistant referee (VAR) used for all matches

The vision

  • Girls/women in England to have 500,000 more opportunities to get involved in football
  • Sustainability and inclusivity as a priority; anti-online abuse campaign
  • Impact report: to help assess success and inform future hosts

The visibility

  • Broadcast: carried in 195 territories, expected live global audience of 250 million+
  • Sponsorship success: sold-out packages, attraction of new partners
  • Tickets: records to be broken as almost 400,000 sold already (55%)
  • Fans: top-class opening/closing ceremonies, fans parades, school activities